Senior Performance Marketing Manager - Remitly Business

Remitly•Seattle, WA

8d•$152,000 - $190,000•Hybrid

About The Position

Remitly is expanding its services to small and medium-sized businesses, focusing on customer acquisition. This role is crucial for driving paid new customer acquisition (NCA) and managing Customer Acquisition Cost (CAC). The ideal candidate will have a proven track record of building and scaling paid media engines in a data-driven digital marketing environment. This position offers the opportunity to own the entire paid media strategy, from investment decisions and campaign planning to execution and results management. The role reports to the Head of Marketing and will manage a significant paid budget across the US, Canada, UK, and EU. It requires a hands-on approach, a strong understanding of performance marketing, and the ability to own outcomes.

Requirements

8+ years in performance or growth marketing, with at least 3 years hands-on managing Meta and Google Ads campaigns at meaningful scale.
An acquisition target and CAC number you've directly owned, with the data to back up how you moved it at scale.
Experience owning an ongoing agency metrics and performance review — you've set the agenda, held the agency to outcomes, and made the call when the relationship needed to change.
Deep fluency with paid social and paid search bidding strategies: Smart Bidding, Advantage+, custom audiences, lookalikes, exclusion logic, and the tradeoffs between automation and control.
Hands-on experience with measurement infrastructure: conversion tracking, attribution modeling, incrementality testing, and the ability to QA your own data pipeline.
Direct adtech experience — evaluating, onboarding, and managing vendors (DSPs, CDPs, creative intelligence platforms).

Nice To Haves

Experience building and scaling paid media engines before.
Experience in a high-velocity, data-driven, digital marketing ecosystem.
Experience with the authority and mandate to build paid end to end.
Rigor and platform depth to run multiple high-stakes accounts.
Instinct to own the outcome rather than hand it off.

Responsibilities

Own the Paid new customer acquisition (NCA) outcomes and target for Remitly Business.
Own the budget and spend decisions impacting Customer Acquisition Cost (CAC).
Manage CAC efficiency across channels with full budget authority and reallocation rights.
Own the agency relationship end to end: briefing, weekly paid marketing metrics reviews, monthly and quarterly planning, roadmap alignment, and contract accountability.
Hold the agency to output standards, not effort.
Run campaigns hands-on across Meta and Google Ads with agency support: campaign architecture, bid strategy, audience segmentation, creative testing, and optimization.
Expand into incremental channels (LinkedIn, programmatic, affiliate, influencer-led performance) based on CAC signals, not speculation.
Drive experimentation: brief the creative team, run structured A/B tests, and feed winning signals back into production.
Own the adtech roadmap for Remitly Business.
Work directly with engineers and PMs to scope and ship integrations.
Define and maintain the measurement infrastructure: pixel implementation, conversion tracking, UTM governance, and data pipeline integrity.
Lead incrementality testing, match market testing, and mixed media modeling with the Analytics team.
Make high-quality investment decisions, even when attribution is imperfect.