Senior performance Marketing Manager

Valnet Inc. • Montreal, QC

4d

About The Position

We’re seeking a Senior Performance Marketing Manager to own and scale our digital acquisition strategy across our brand. This is a high-impact role for a data-driven marketer who thrives on optimizing performance, testing new growth opportunities, and turning insights into results. You own the strategy, execution, and optimization of paid marketing campaigns across multiple channels while managing significant budgets and driving measurable business growth. Working closely with our product, creative, and analytics teams, you’ll continuously experiment, optimize, and uncover new opportunities to improve acquisition efficiency and maximize return on investment.

Requirements

• 3–8 years of experience in performance marketing, growth marketing, or paid acquisition.
• A proven track record of managing large-scale paid media budgets and delivering measurable business results.
• Deep expertise with Google Ads, Meta Ads Manager, and other performance marketing platforms.
• Strong analytical skills with experience using Google Analytics 4 (GA4), Looker Studio, Excel, or Google Sheets.
• Experience implementing conversion tracking, pixels, attribution models, and campaign measurement frameworks.
• Familiarity with conversion rate optimization (CRO), landing page testing tools (such as Optimizely or VWO), and CRM integrations.
• Excellent communication and stakeholder management skills, with the ability to collaborate across multiple teams.
• Experience working in fast-paced, high-growth organizations, ideally within a startup or digital-first environment.

Nice To Haves

• Experience in the insurance, banking, or mortgage industries is considered a strong asset.

Responsibilities

• Develop and execute performance marketing strategies across paid search, paid social, display, affiliate, and emerging acquisition channels.
• Manage campaign planning, execution, optimization, and scaling across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and programmatic platforms.
• Own media budgets, forecasting, and performance reporting to maximize ROI and customer acquisition.
• Monitor and optimize key performance metrics, including CAC, CPL, CPA, CTR, CVR, and ROAS.
• Partner with creative, product, and analytics teams to improve messaging, audience targeting, and landing page performance.
• Design and execute A/B tests across creative assets, audiences, bidding strategies, and user journeys.
• Lead audience segmentation, retargeting, and marketing automation initiatives to improve conversion and retention.
• Stay ahead of industry trends, new advertising platforms, attribution models, and emerging marketing technologies.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed