Senior Performance Marketing Manager
About The Position
TheZebra.com aims to simplify the online search for car and home insurance by offering user-friendly tools, services, and guidance from licensed agents. Founded in 2012, The Zebra brings together insurance and tech industry veterans to enhance the customer experience. The company was recently recognized as an Austin Business Journal's 2026 Best Place to Work, emphasizing its commitment to diversity and inclusion with the motto "All Stripes Welcome." The Zebra is seeking a Senior Performance Marketing Manager to enhance customer engagement through thoughtful, performance-driven touchpoints that are useful, delightful, and drive conversion.
Requirements
- Strong sense of ownership, excellent communication and collaboration skills, and a dedication to continuous improvement.
- 7-10 years of experience in performance marketing, with direct ownership of paid social channels (Meta, Snap, TikTok strongly preferred)
- Proven track record of scaling campaigns and optimizing CAC/LTV
- Comfort with data analysis, A/B testing, and performance measurement (e.g., Google Analytics, MMPs, internal dashboards)
- Strong communication skills with the ability to translate performance insights into business impact
- Curiosity and adaptability — eager to experiment with new channels and approaches
Nice To Haves
- Experience in insurance, fintech, or another high-consideration category is a plus
Responsibilities
- Own performance marketing campaigns for our affiliate program (Impact Radius), media networks, and other emerging platforms.
- Continuously test new channels, partners, and creative formats to expand our reach and uncover scalable opportunities.
- Develop hypotheses, design experiments, and measure results to drive insights and optimize ROI.
- Manage budgets, pacing, and forecasts across multiple campaigns and channels.
- Partner with creative and brand teams to brief and refine ad assets tailored to each platform.
- Report on campaign performance, channel mix, and learnings to cross-functional stakeholders.
- Stay ahead of trends in performance marketing and identify new opportunities for growth.
Benefits
- Competitive Compensation & Stock Option Offering
- Health, Dental, Vision & Disability Coverages
- Sabbatical program for tenured employees
- HSA offering + employer contribution
- Fertility support through Carrot
- $100 monthly wellness perk
- $300 pet reimbursement program
- 401k with match
- Unlimited PTO (paid time off) + flexibility to enjoy it
- Paid Parental Leave Program
- Learning & Development Opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
