Senior Performance Marketing Manager

6sense

7d•$113,186 - $166,005•Remote

About The Position

We're looking for a Head of Performance Marketing who thrives at the intersection of data, strategy, and execution—someone who sees paid media as a precision engine for pipeline growth. This is a senior individual contributor role with real ownership: you'll set the strategy, run the channels, manage the budget, and be directly accountable for pipeline delivery against defined targets. You'll own the full paid media portfolio, including SEM, paid social, display, CTV, and emerging channels. You'll work closely with cross-functional marketing teams to ensure every dollar spent drives measurable impact across the buyer journey. Sitting within the Digital Marketing team and broader Revenue Marketing organization, you'll represent paid media at the executive level, making the case for investment, communicating performance clearly, and continuously raising the bar on what great looks like. This is an opportunity to own and scale a high-performing, insight-driven paid media function that fuels company growth.

Requirements

7+ years of B2B performance marketing experience with end-to-end ownership of paid media programs at scale.
Demonstrated ownership of revenue-impacting metrics, including pipeline generation and demand creation performance.
Deep hands-on expertise across two or more of the following: Google Ads (Search, Display, YouTube), LinkedIn Ads, Meta, Programmatic Display, CTV/OTT
Experience managing and optimizing six- or seven-figure annual paid media budgets.
Strong account-based marketing (ABM) experience.
Experience using platforms such as 6sense.
Strong analytical and reporting capabilities, including experience with: Salesforce, Tableau, Dreamdata, Looker, Google Analytics, Comparable reporting and attribution platforms
Experience with conversion rate optimization (CRO) methodologies and A/B testing frameworks.
Experience managing agencies, vendors, and external partners.
Familiarity with marketing automation and CRM platforms such as Marketo, HubSpot, and Salesforce.
Ability to build reporting, analyze results, and generate actionable insights independently.

Nice To Haves

Experience in a B2B SaaS or technology company.
Enterprise software marketing experience.
Experience working in complex buying environments with long sales cycles.

Responsibilities

Develop and own paid media strategy across all digital channels, including SEM, paid social, programmatic display, CTV, and emerging platforms.
Lead channel planning with a full-funnel perspective, ensuring campaigns align to the buyer journey and drive qualified demand.
Manage a significant paid media budget with full accountability for pacing, allocation, ROI, and performance.
Make real-time investment decisions based on performance data, reallocating spend to maximize pipeline impact.
Oversee both direct spend and third-party vendor investments.
Run always-on paid media programs that create continuous demand generation.
Partner closely with the Revenue Marketing team to amplify key campaigns, launches, events, and strategic initiatives.
Design and execute sophisticated audience targeting strategies.
Build and optimize account-based marketing programs for priority accounts.
Develop retargeting programs that support long B2B buying cycles and keep prospects engaged.
Own performance outcomes, including MQL targets, pipeline contribution goals, and cost-per-opportunity benchmarks.
Monitor results regularly and proactively identify and address performance gaps.
Build and execute a structured testing roadmap across channels, audiences, creative approaches, and bidding strategies.
Continuously evaluate new opportunities to improve performance and expand reach.
Partner with web, growth, content, and design teams to improve conversion rates across paid traffic experiences.
Drive testing and optimization initiatives based on performance data and user behavior insights.
Leverage platform automation capabilities including Smart Bidding, AI-driven optimization, and audience expansion features.
Understand when to rely on automation and when manual intervention is required.
Manage agencies, contractors, freelancers, and platform representatives.
Establish clear expectations, accountability measures, and performance standards.
Monitor market trends, competitive activity, and emerging channel opportunities.
Use insights to strengthen targeting, messaging, and overall paid media strategy.
Deliver clear, data-driven reporting to senior stakeholders and executive leadership.
Serve as the subject matter expert for paid media performance and strategy.
Represent paid media insights in customer, prospect, and executive conversations as needed.

Benefits

generous health insurance coverage
life, and disability insurance
a 401K employer matching program
paid holidays
self-care days
paid time off (PTO)
stock options
equipment and support needed to work and connect with your teams, at home or in one of our offices
access to our LinkedIn Learning platform
quarterly wellness education sessions