Sr. Paid Search Marketing Manager (PPC)

PlanetArt • Pleasanton, CA

18d • Hybrid

About The Position

PlanetArt is seeking a Senior Paid Search Marketing Manager to support its Marketing Department and own paid search results for a selection of PlanetArt businesses. The role focuses on growing revenue and maximizing return on ad spend by optimizing campaigns on Google Ads and Microsoft Ads. The position follows a hybrid work model, with three days onsite in the Pleasanton area and two remote days per week. Candidates must be local to or willing to relocate to the Pleasanton area.

Requirements

• At least 5 years of experience managing paid search marketing campaigns.
• Strong Google Ads and Microsoft Ads skills.
• Excellent understanding of marketing and customer acquisition.
• Strong analytical skills.
• Excellent communication and teamwork skills.
• Bachelor’s degree.
• Must be local to or willing to relocate to the Pleasanton area.

Responsibilities

• Take ownership of paid search results for a selection of PlanetArt businesses.
• Optimize and grow campaigns on Google Ads and Microsoft Ads to increase revenue and maximize return on ad spend.
• Initiate and execute tests.
• Collect and analyze data and identify trends and insights to achieve maximum ROI.
• Manage campaign expenses and stay on budget.
• Optimize landing pages and the sales funnel.
• Work with PlanetArt’s Google account team and test new Google Betas.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• 401(k) with matching
• Pet insurance
• Mental health benefits
• Comprehensive time off program, including vacation, sick days, paid holidays, and floating holidays
• Employee product discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Senior