Senior Paid Media Specialist

Bloomreach

3d•$85,000 - $115,000•Remote

About The Position

Bloomreach is hiring a Senior Paid Media Specialist to own paid media across the Americas and contribute to our broader global paid media strategy. You’ll be joining a demand generation team that runs multi-million dollar budgets, moves fast, and cares deeply about pipeline, not just clicks. You’ll have real ownership here: campaigns to run, hypotheses to test, and data to dig into. And you’ll be supported by paid media expertise, strong cross-functional partners, and a team that genuinely invests in your development.

Requirements

3–4 years in paid media in a B2B SaaS environment, agency or in-house
Proven track record managing significant budgets across paid search, including brand, non-brand, competitor, and partner campaigns
Hands-on experience with Google Ads, LinkedIn Campaign Manager, and Facebook Business Manager
Strong command of bid strategy — smart bidding, Performance Max, value-based bidding — and where each applies
HubSpot experience, including landing page builds and A/B testing
Working knowledge of Google Analytics, Google Tag Manager, and conversion tracking (pixels, UTMs, event tracking)
Understanding of privacy and tracking changes — GA4, consent mode, cookieless measurement approaches
Familiarity with intent data signals (e.g. Bombora, G2 intent) and how to apply them to audience strategy
Experience briefing or writing ad creative for both search and social formats
You’re analytical — you move comfortably between ad platform data and CRM data, and you know what good performance looks like
You test rigorously, document what you learn, and apply AI-assisted tools (Performance Max, Advantage+) with a clear view of where human judgment still matters
You can work independently, but you actively share insights and collaborate across the team
You communicate clearly — in writing and in conversation — and can brief cross-functional partners (PMM, content, design) without hand-holding
You stay ahead of platform changes, especially in tracking, privacy, and AI-driven campaign formats

Nice To Haves

Salesforce experience is a plus

Responsibilities

Own day-to-day management and optimization of Bloomreach’s media accounts across the Americas — including keyword strategy, advanced bid management (smart bidding, value-based bidding, Performance Max), ad copy, and audience targeting
Write and brief ad creative for paid search and paid social, working closely with global campaigns and design to get campaigns live
Build and test landing pages in HubSpot; run A/B tests to improve conversion rates
Support demand generation and brand awareness campaigns across paid social, display, and YouTube
Analyze performance across the full B2B funnel — MQLs, SQLs, pipeline, ROAS — and surface actionable insights
Own budget pacing and forecasting across your channels, tracking spend to monthly and quarterly targets
Collaborate with SDR teams to understand funnel conversion patterns and improve handoff quality
Work directly with advertising partners including Google and LinkedIn
Stay ahead of privacy and tracking changes — including cookieless tracking, GA4, and consent mode — and ensure measurement remains accurate