Senior Paid Media Specialist

HigherVisibility•Memphis, TN

7d•$50,000 - $70,000•Remote

About The Position

HigherVisibility, a leading internet marketing firm, is seeking a fully remote, experienced Paid Media Specialist. This role is responsible for the strategic execution and day-to-day management of paid advertising campaigns for a high-volume portfolio of franchise and single-unit clients. The position requires advanced technical expertise to manage complex accounts, troubleshoot performance issues, and drive consistent results across multiple platforms. As a senior member of the team, this role also involves mentoring junior specialists, assisting with escalated client situations, and contributing to the development of internal processes and best practices.

Requirements

3-5 years of hands-on paid media management experience in an agency setting.
Proven success managing a high volume of accounts, specifically lower-spend, franchise, or multi-location models.
Google Ads certifications (Search, Display, Shopping, Video, Measurement).
Meta Blueprint certification (or equivalent demonstrated expertise).
Experience mentoring or training junior team members.
Advanced knowledge of Google Ads (Search, Performance Max, Shopping, Display, Video) and Meta Ads Manager.
Strong working knowledge of Google Analytics 4, Looker Studio, and Google Tag Manager.
Proficiency in Excel/Google Sheets, including pivot tables, VLOOKUP, and data analysis.
Deep understanding of conversion tracking, attribution models, and CRM integrations.
Strong analytical and problem-solving capabilities with meticulous attention to detail.
Excellent organizational skills and the ability to manage multiple priorities and a high volume of accounts simultaneously.
Proactive approach to identifying and resolving performance issues.
Ability to communicate complex data and strategies clearly to internal teams and clients via Brand Success Managers.

Nice To Haves

Extensive experience in franchise marketing or multi-location account management.
Familiarity with HigherVisibility's core industries (home services, healthcare, senior care, fitness, and retail).
Knowledge of Google Ads Scripts, Facebook API, or marketing automation tools.

Responsibilities

Directly manage a high-volume portfolio of paid media accounts, focusing on strategic, high-complexity, or critical franchise clients.
Build, launch, and optimize campaigns across Google Ads, Meta Ads, and other relevant platforms to meet or exceed client performance goals (ROAS, CPA, lead volume).
Implement advanced optimization techniques, including bid strategies, automation rules, and audience segmentation.
Conduct regular account audits to identify optimization opportunities, ensure best practices, and prevent performance degradation.
Ensure all ad copy and creative materials are sourced from and compliant with the client's official website.
Develop and execute comprehensive account strategies for new client onboarding and significant account expansions.
Analyze performance data to identify trends, extract actionable insights, and formulate data-driven optimization strategies.
Monitor budget pacing and allocation across the assigned portfolio to ensure optimal spend distribution.
Conduct competitive analysis and market research to inform campaign strategies and identify growth opportunities.
Serve as a technical resource and mentor for Paid Media Specialists, providing guidance on campaign builds, optimization strategies, and troubleshooting.
Assist the Manager of Paid Media with onboarding and training new team members.
Share learnings, platform updates, and successful strategies during weekly team meetings.
Contribute to the development and refinement of standardized workflows, optimization checklists, and campaign build guides.
Test new platform features, beta programs, and emerging channels, documenting results for team-wide adoption.
Ensure proper implementation of tracking, conversion pixels, and attribution models across all assigned accounts.