Senior Paid Media Manager (Enterprise B2B)

Loadsmart•Chicago / Remote, IL

2d•Remote

About The Position

Loadsmart is seeking a talented, hands-on Senior Paid Media Manager to join their Growth Marketing team. This role is responsible for owning paid acquisition across three distinct products: Opendock, ShipperGuide, and Loadsmart AI. The position requires a self-sufficient, analytically rigorous individual comfortable managing budgets and performance directly, rather than through an agency. The Senior Paid Media Manager will be responsible for strategy, execution, landing page creation, tracking, reporting, and performance management, actively working within ad accounts daily.

Requirements

5–7 years of B2B SaaS performance marketing experience.
Personally managed $500K+ in annual paid media budget, with results that beat category benchmarks.
Deep hands-on expertise building, auditing, and optimizing campaigns independently in Google Ads and LinkedIn Campaign Manager.
Proven experience running paid across materially different buyer segments, ideally a high-velocity motion running in parallel with a long enterprise cycle.
Account-based paid experience — building target account audiences and running paid programs against a sales-agreed named account list.
Fluent in building landing pages and forms in HubSpot, including native A/B testing.
Strong measurement fundamentals: GTM, GCLID mapping, offline conversion imports, UTM governance, CRM-integrated lead source reporting.
Salesforce fluency for pipeline and closed-won reporting.
Strong writing skills for ad copy, landing pages, and offers.
Analytical rigor to size opportunities and design tests that reach significance.
Applicants must be currently authorized to work in the United States on a full-time basis. Loadsmart will not sponsor applicants for work visas.

Responsibilities

Build and manage account-based paid programs, target-account audiences, matched audiences, and intent signals from Salesforce, Clay, Apollo, and Qualified.
Write ad copy, headlines, and on-page content, and build and launch landing pages using Base44 and HubSpot.
Run a continuous A/B testing program across page layout, headline, offer, and CTA, and optimize form conversion for lead quality and volume.
Own conversion tracking and measurement end-to-end: GTM, GCLID capture, offline conversion imports, UTM governance, and Salesforce lead source integrity.
Manage performance across the full funnel, from impressions and CTR through MQL, SQO, and pipeline, diagnosing performance issues.
Own budget pacing, forecasting, and allocation across three products and segments, holding yourself accountable to projected outcomes.
Deliver weekly performance reports and executive-ready pipeline reviews, with clear reallocation recommendations and well-framed risks.