Contract Senior Organic Growth Specialist

PlayStation Global•San Mateo, CA

7d•$75 - $112

About The Position

Sony Interactive Entertainment (SIE) is seeking a Senior Organic Growth Specialist to join their Consumer Engagement team. This role is responsible for developing and executing the organic discoverability strategy for a significant area of the PlayStation business, focusing on Search and AI-powered experiences. The specialist will leverage expertise in SEO and Generative Engine Optimisation (GEO) to enhance the visibility of PlayStation products, services, and experiences across traditional search engines, AI answer engines, and future conversational platforms. This is an individual contributor role that requires independent problem-solving, cross-functional influence, and mentorship of peers, aiming to drive measurable business outcomes through organic growth.

Requirements

8 years+ experience leading enterprise SEO programs for large global websites.
Strong understanding of modern organic discovery, including SEO, GEO and AI search.
Experience optimising for AI-powered search experiences.
Proven experience developing SEO strategy and translating insights into measurable business outcomes.
Experience across content optimisation, technical SEO and analytics.
Commercial mindset with the ability to prioritise initiatives based on business value.
Strong stakeholder management and influencing skills.
Experience with enterprise SEO platforms, analytics tools and performance reporting.
Excellent written and verbal communication skills.
Demonstrable enthusiasm for gaming and strong knowledge of the PlayStation ecosystem.

Nice To Haves

Experience with Adobe Experience Manager.
Knowledge of structured data, entity optimisation and knowledge graphs.
Experience working across global markets.
Passion for gaming with strong knowledge of PlayStation products and franchises.

Responsibilities

Own the organic discoverability strategy across a major PlayStation portfolio.
Develop SEO and GEO strategies that improve visibility across Search, AI Overviews and LLM-powered answer engines.
Partner with Editorial and Product teams to define content and optimisation priorities based on customer demand, business objectives and search behaviour.
Lead keyword, intent and entity research to identify new opportunities across content, site architecture and customer journeys.
Drive optimisation across technical SEO, on-page SEO, semantic content, structured data, metadata and internal linking.
Partner with Analytics teams to prioritise opportunities using search demand, performance data and commercial impact.
Work with Product and Engineering teams to influence platform improvements that increase discoverability and retrieval.
Design and execute SEO and GEO experiments, document learnings and scale successful approaches.
Monitor emerging developments across Search and AI, translating industry change into practical recommendations.
Coach junior specialists and champion organic search best practices across Consumer Engagement.
Represent Organic Growth Marketing within cross-functional strategic initiatives and major product launches.