Senior Merchandising Manager, Global DTC - Lifestyle

New Balance•Boston, MA

3d•Hybrid

About The Position

The Senior Merchandising Manager, Global DTC – Lifestyle will lead the global product merchandising strategy for New Balance Lifestyle across owned DTC channels, including Flagship, E-Commerce, and Inline retail formats. This role is responsible for driving the footwear and apparel strategy that brings the New Balance Lifestyle vision to life across our most brand-accretive consumer touchpoints. The ideal candidate will possess strong global merchandising experience, deep expertise in lifestyle footwear and/or apparel, commercial and analytical acumen, and the ability to influence across regions and functions. This leader will balance strategic thinking with executional excellence while developing scalable ways of working and building a high-performing team.

Requirements

Bachelor’s degree required with 7–10+ years of experience in merchandising, buying, category management, DTC merchandising, retail strategy, or related commercial functions.
Proven experience leading cross-functional initiatives and managing or developing talent.
Demonstrated experience developing product and assortment strategies within a global DTC or retail environment with a strong understanding of retail formats, digital commerce, consumer behavior, and premium brand experiences.
Ability to combine consumer insights, marketplace trends, commercial analytics, and product intuition to drive decision-making.
Exceptional communication and influencing skills with the ability to align stakeholders across regions, functions, and levels of the organization.
Strong analytical, problem-solving, prioritization, and decision-making capabilities.

Nice To Haves

Experience within the lifestyle apparel or footwear industry preferred but not required.

Responsibilities

Own the global DTC Lifestyle product strategy, aligning footwear and apparel assortments to consumer, brand, and business priorities.
Lead seasonal assortment planning across channels, optimizing mix, segmentation, and differentiation for Flagship, E-Commerce, and Inline.
Translate category strategies into compelling DTC assortments that drive key franchises, product launches, and head-to-toe storytelling.
Partner cross-functionally and globally to deliver consistent consumer experience and drive alignment across seasonal milestones and GTM processes.
Lead directed assortment execution, leveraging consumer, marketplace, and performance insights to optimize assortments while building scalable processes and high-performing teams.