DTC Manager

Vesync•Tustin, CA

2d•Hybrid

About The Position

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night. We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team. That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you. This role sits within the Americas Regional DTC Team, operating as the market-facing execution layer of VeSync's three-tier DTC model. Global DTC owns shared platform infrastructure and data tooling. This role utilizes those capabilities and translates them into market growth — owning the consumer relationship, the commercial result, and the operating rhythm for the Americas region. What makes this role unique: Own one of the three core growth engines for the Americas business — with real P&L accountability Build a consumer relationship system on top of a Global platform that handles the infrastructure — focus on growth, not tooling Lead category-building brands (Levoit, Cosori) with strong NPS and genuine consumer loyalty Operate in a company that has made the commitment to shift from channel thinking to consumer thinking — with executive alignment and organisational structure to back it Direct access to senior leadership and cross-functional resources across a 1,000-person global organization

Requirements

5-8 years in DTC, eCommerce, or digital commerce
Strong experience executing lifecycle programs, campaigns, and site optimization that drive measurable results
Working knowledge of revenue drivers, conversion funnels, and CAC/LTV fundamentals
Hands-on experience with retention programs, managed cohort retention curves, CRM campaigns, and cohort metrics - can speak to what drove 90-day repeat rate changes
Has delivered growth outcomes requiring coordination across product, data, brand, and operations — without owning all those teams

Responsibilities

Execute lifecycle programs: welcome, onboarding, cart abandonment, replenishment, win-back, and promotional campaigns
Monitor cohort performance (30/60/90 day retention, repeat purchase rate, AOV) and identify optimization opportunities
Implement segmentation strategies defined by leadership using CRM/CDP tools
Run A/B tests across lifecycle touchpoints and site experiences
Support VIP/member program execution and engagement tactics
Execute promotional calendar, pricing, and merchandising strategies
Monitor daily/weekly revenue performance and identify drivers of variance
Partner with paid media and IMC teams to align acquisition with lifecycle conversion readiness
Optimize conversion funnel performance (landing pages, PDPs, checkout)
Support forecasting inputs and performance tracking against targets
Serve as the US regional DTC lead to coordinate execution across IMC, PCT, Data, and Operations
Ensure readiness for campaign launches and lifecycle initiatives
Identify and escalate blockers impacting delivery timelines or performance
Participate in weekly growth cadences and sprint rituals
Execute campaigns and journeys within CRM/CDP platforms
Activate defined audience segments and lifecycle triggers
Monitor campaign performance and surface insights for optimization
Provide feedback on platform usability and data gaps
Maintain dashboards and reporting for lifecycle and DTC KPIs
Track performance against KPI targets and flag risks early
Support weekly, monthly, and quarterly business reviews
Ensure documentation of test results, learnings, and playbooks