DTC Manager

Vesync•Tustin, CA

12h•Onsite

About The Position

Own VeSync's Americas consumer relationship growth system. Drive market results through lifecycle economics, operating cadence, and cross-functional orchestration. Optimize global platform capabilities to execute quickly and efficiently. This role sits within the Americas Regional DTC Team, operating as the market-facing execution layer of VeSync's three-tier DTC model. Global DTC owns shared platform infrastructure and data tooling. This role utilizes those capabilities and translates them into market growth — owning the consumer relationship, the commercial result, and the operating rhythm for the Americas region. What makes this role unique: Own one of the three core growth engines for the Americas business — with real P&L accountability Build a consumer relationship system on top of a Global platform that handles the infrastructure — focus on growth, not tooling Lead category-building brands (Levoit, Cosori) with strong NPS and genuine consumer loyalty Operate in a company that has made the commitment to shift from channel thinking to consumer thinking — with executive alignment and organisational structure to back it Direct access to senior leadership and cross-functional resources across a 1,000-person global organization

Requirements

5-8 years in DTC, eCommerce, or digital commerce
Strong experience executing lifecycle programs, campaigns, and site optimization that drive measurable results
Working knowledge of revenue drivers, conversion funnels, and CAC/LTV fundamentals
Hands-on experience with retention programs, managed cohort retention curves, CRM campaigns, and cohort metrics - can speak to what drove 90-day repeat rate changes
Has delivered growth outcomes requiring coordination across product, data, brand, and operations — without owning all those teams

Responsibilities

Execute lifecycle programs: welcome, onboarding, cart abandonment, replenishment, win-back, and promotional campaigns
Monitor cohort performance (30/60/90 day retention, repeat purchase rate, AOV) and identify optimization opportunities
Implement segmentation strategies defined by leadership using CRM/CDP tools
Run A/B tests across lifecycle touchpoints and site experiences
Support VIP/member program execution and engagement tactics
Execute promotional calendar, pricing, and merchandising strategies
Monitor daily/weekly revenue performance and identify drivers of variance
Partner with paid media and IMC teams to align acquisition with lifecycle conversion readiness
Optimize conversion funnel performance (landing pages, PDPs, checkout)
Support forecasting inputs and performance tracking against targets
Serve as the US regional DTC lead to coordinate execution across IMC, PCT, Data, and Operations
Ensure readiness for campaign launches and lifecycle initiatives
Identify and escalate blockers impacting delivery timelines or performance
Participate in weekly growth cadences and sprint rituals
Maintain dashboards and reporting for lifecycle and DTC KPIs
Track performance against KPI targets and flag risks early
Support weekly, monthly, and quarterly business reviews
Ensure documentation of test results, learnings, and playbooks

Benefits

100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
Generous PTO policy + paid holidays
Life Insurance
Voluntary Life Insurance
Disability Insurance
Critical Illness Coverage
Accident Insurance
Healthcare FSA
Dependent Care FSA
Travel Assistance Program
Employee Assistance Program (EAP)
Fully stocked kitchen