Senior Media Manager, DTC

Spin Master•Wilton, CT

1d•$125,000 - $150,000•Hybrid

About The Position

The Senior Media Manager for Melissa & Doug is a key leadership role responsible for the full-funnel performance of our multi-million dollar media investment. You will be a key contributor of our holistic media strategy that both drives brand awareness and demand in the upper and mid-funnel, and expertly captures that demand through lower-funnel tactics to fuel our Direct-to-Consumer (DTC) business. Reporting to the Head of DTC, you will serve as the day to day performance contact for our media agency partners, ensuring all media efforts are seamlessly integrated, data-driven, and optimized to achieve our ambitious growth objectives across all channels.

Requirements

Experience in media planning, buying, and strategy, with a proven track record of managing large, multi-million dollar budgets.
Experience in performance media with a strong focus on DTC, e-commerce, or digital-first brands (paid search, paid social, programmatic).
Understanding of the full marketing funnel and experience managing integrated campaigns that include both brand awareness (TV, streaming) and direct-response objectives.
Analytical skills and experience with measurement tools and methodologies (e.g., Google Analytics, ad platforms, MMM, multi-touch attribution).
Demonstrated success in managing media agencies to drive performance, accountability, and efficiency.

Responsibilities

Key contributor end-to-end media strategy for Melissa & Doug in partnership with Brand Marketing Director.
Direct ownership of clear KPI framework that connects upper-funnel brand metrics (reach, frequency, awareness) to lower-funnel performance goals (ROAS, CPA, DTC sales).
Key partner in the planning, execution, and optimization of all media.
Continuously analyze performance to shift budgets between awareness and performance channels, maximizing enterprise-wide growth and ensuring the health of the entire media ecosystem.
Spearhead performance media strategies across paid search, social, programmatic, and other direct-response channels to hit DTC sales and customer acquisition targets.
Lead a robust testing agenda to constantly improve conversion rates and efficiency.
Manage the day-to-day relationship with our media agency, holding them accountable not just for channel-specific metrics, but for the blended performance of the entire media mix.
Drive agency partners toward innovation and thought leadership.
Champion a data-first approach, utilizing multi-touch attribution, MMM insights, and incrementality testing to accurately measure the impact of all media investments.
Deliver regular, clear reports to leadership that translate data into actionable insights.
Act as the primary media liaison between our agency and internal teams (Marketing, Analytics, Creative, Sales), ensuring media strategy is fully integrated with all brand and commercial activities.