DTC Media Planning Manager - Native

Procter & Gamble•Cincinnati, OH

1d•$85,000 - $122,200•Onsite

About The Position

Native is a rapidly growing Direct-to-Consumer (DTC) business dedicated to provide consumers clean, simple, and effective products. Our DTC team belives in the importance of building direct relationships and delivering exceptional experiences. We believe in fostering a dynamic and collaborative environment where innovative ideas flourish and every team member contributes to our success. The Opportunity: We are seeking a highly strategic and data-driven DTC Media Planning Manager to join our Native media team and lead the planning and optimization of our media investments. In this critical role, you will be responsible for developing and executing comprehensive media strategies that drive customer acquisition, engagement, and retention for our Native DTC business. You will be at the forefront of shaping how we connect with our audience directly, leveraging a diverse media mix to achieve our aggressive growth targets.

Requirements

Bachelor's Degree in Marketing, Advertising, Business Administration, or a related field.
3-5+ years of progressive experience in media planning, with a significant focus on Direct-to-Consumer (DTC) businesses and performance marketing.
A deep understanding of the DTC ecosystem, customer acquisition funnels, and the unique challenges and opportunities of selling directly to consumers.
Strong analytical skills with the ability to interpret complex data, draw meaningful conclusions, and translate insights into actionable media strategies.
Experience with media-specific software, tools, and data platforms (e.g., Google Analytics, ad serving technologies, attribution models, CRM data).
Excellent written and verbal communication skills, with the ability to effectively present complex information and collaborate with diverse teams and external partners.
Proven ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines in a fast-paced environment.
A proactive and agile approach, comfortable navigating ambiguity and adapting to evolving market conditions and business needs.

Responsibilities

Develop and Execute DTC Media Strategies: Lead the creation, development, execution, and monitoring of integrated media plans specifically tailored for a direct-to-consumer model. This includes a strong focus on performance marketing channels, customer acquisition cost (CAC) optimization, and lifetime value (LTV) maximization.
Channel Expertise: Demonstrate deep expertise across a wide range of digital media channels crucial for DTC, including paid social (e.g., Instagram, Facebook, TikTok), search engine marketing (SEM), display advertising, native advertising, influencer marketing, content marketing, and email marketing.
Data-Driven Optimization: Gather and analyze first-party customer data, market research, and media performance metrics to inform planning decisions, identify opportunities, and continuously optimize campaigns for efficiency and effectiveness.
Budget Management & Forecasting: Manage media budgets, ensure accurate financial tracking, and develop robust forecasting models to predict performance and allocate spend strategically across channels.
Competitive Analysis & Market Trends: Continuously monitor the competitive landscape, industry trends, and new media opportunities relevant to the DTC space, providing insights and recommendations to stay ahead.
Reporting & Insights: Develop and present clear, concise performance reports to stakeholders, highlighting key learnings, actionable insights, and recommendations for future strategies.
A/B Testing & Experimentation: Champion a culture of continuous testing and learning, implementing A/B tests and other experimental approaches to optimize campaign performance and uncover new growth drivers.