Manager, Media Planning

Comcast

3d•$65,219 - $152,857

About The Position

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels. Job Summary The Manager leads a high-performing team responsible for delivering strategic, data-driven media plans that drive revenue growth and maximize yield across Comcast Advertising’s portfolio. This role serves as a key partner to Sales, Yield, and cross-functional teams, translating client objectives into scalable, high-impact media solutions. The Manager is accountable for elevating planning quality, driving operational excellence, and ensuring the team executes with speed, accuracy, and a customer-first mindset. This leader operates as both a strategic thought partner and people leader, guiding the team through a dynamic, evolving marketplace while continuously improving planning workflows, tools, and outputs.

Requirements

Adaptability
Communication
Critical Thinking
Media Planning
Prioritization
Strategic Thinking
Bachelor's Degree
5-7 Years Relevant Work Experience

Responsibilities

Lead, coach, and develop a team of senior planners and media planners.
Oversee the development of strategic, data-driven media plans aligned to client goals, inventory strategy, and pricing/yield principles.
Partner closely with Sales, Yield, and other internal and external teams to deliver cohesive and competitive proposals.
Lead the team through ongoing transformation in inventory, products, systems, and planning methodologies.
Drive consistency and efficiency across planning workflows, tools, and outputs.
Collaborate to develop best practices across Planning teams.
Partner with senior leadership to define priorities, track outcomes, and drive results.
Set expectations for accountability, prioritization, and quality of work across a fast-paced planning environment.
Work closely with senior manager and partner planning or yield leads on higher-level projects such as new product rollouts, system enhancements, complex pricing analysis, and strategic thought sessions.
Remain available to sales team and resolves operational questions and issues.
Create and analyze work performance standards that ensure adherence to policies and procedures in accordance with overall functional strategy.
Work with leaders to develop and effectively communicate team goals and priorities.
Consistent exercise of independent judgment and discretion.
Regular, consistent and punctual attendance.
Must be able to work nights and weekends, variable schedule(s) as necessary.
Other duties and responsibilities as assigned.
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Support a culture of inclusion in how you work and lead.
Do what's right for each other, our customers, investors and our communities.