Senior Media Manager (Media Planning)

VML•Cleveland, OH

1d•$60,000 - $140,000•Hybrid

About The Position

VML is seeking a Senior Media Manager, Omnichannel Media Planning to join their team and support a key health/pharmaceutical client. This role requires someone who can manage client media-related issues, foster strong client relationships, and lead media planning efforts that drive innovative and effective ideas.

Requirements

3-5 years of experience with digital media planning and performance media.
Agency experience required.
Experience collaborating cross functionally with media activation teams (paid social, programmatic, search), ad operations, and analytics.
Client facing experience.
Demonstrated ability to manage and lead across cross functional internal teams and lead with external clients, partners and vendors.

Nice To Haves

Health/Pharmaceutical advertising highly preferred.

Responsibilities

Develop media plans that support the client's marketing objectives.
Ensure media plans are executed as planned and approved, on schedule and within budget.
Empower innovative ideas by bringing appropriate new media technologies and capabilities to the ideation conversation.
Identify opportunities for content partnerships and multi-platform media partnerships.
Create media plan recommendations and alternatives.
Select media channels and determine scheduling.
Analyze competitive activity in the marketplace.
Present media plans to clients.
Work with the analytics team to measure media performance, make recommendations for optimization.
Develop recap reporting to understand and document final campaign performance against goals and critical learnings.