Senior Manager Media Planning
About The Position
The Senior Manager, Media Planning plays a critical strategic leadership role, serving as the central leader for media planning across the region. This role is responsible for orchestrating best-in-class media planning, optimizing media mix and investment, and ensuring alignment of media strategy to both global and local Brand objectives. Reporting to the Head of Global Media & Content, this role also plays a global media excellence role for measurement and tools across all global markets. The role requires strong strategic thinking, analytical rigor, and the ability to influence and lead within a complex, matrixed ecosystem spanning multiple markets and agency partners.
Requirements
- 8+ years of media experience across agency and advertiser environments (preferably in beverages, spirits, automotive, or beauty).
- Proven track record in US media planning roles; experience across US and Canada markets is strongly preferred.
- Strong expertise in both traditional and digital media planning.
- Demonstrated experience in media investment strategy, planning principles, and performance management.
- Experience with retail media strategies and data-driven planning approaches.
- Deep expertise in media planning, effectiveness, and KPI frameworks.
- Strong analytical capabilities with the ability to translate data into actionable strategic insights.
- Experience with advanced measurement methodologies, including Marketing Mix Modeling.
- Strong project management and orchestration skills, with the ability to manage multiple priorities.
- Excellent stakeholder management skills, with the ability to influence and align cross-functional teams.
- Strong agency management experience within a multi-agency ecosystem.
- Ability to navigate and lead within a complex, matrixed organization.
- Proven ability to communicate effectively, build alignment, and influence decision-making at senior levels.
Responsibilities
- Lead the development, deployment, and continuous improvement of central media planning strategies across the region.
- Ensure consistent adoption of media planning principles, while adapting to local market realities and business priorities.
- Guide agency partners in optimizing media mix and investment allocation to drive performance.
- Manage local media budgets, ensuring optimal allocation across channels and campaigns in line with local objectives and brands global strategy
- Advise on media mix, KPIs, orchestration, and budget sufficiency to support both global and local Brand goals.
- Support markets in building ROI-driven investment plans aligned with regional and global strategies.
- Identify cross-market efficiencies and synergies to maximize overall budget impact.
- Establish and maintain high standards of media planning across all markets
- Ensure adherence to Nestlé Waters media standards, brand safety guidelines, and quality benchmarks
- Define and implement harmonized KPIs focused on efficiency, effectiveness, and business impact.
- Monitor market performance, identify risks and opportunities, and recommend corrective actions.
- Lead the best practice of Planning tool roll our across all markets
- Identify the points of the improvement and work with the global media team on optimizations
- Advance retail media strategies and data activation across markets.
- Identify and pilot innovative tools, methodologies, and ecosystem partnerships.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
