Media Planning Manager

EAB•Philadelphia, PA

2d•Hybrid

About The Position

EAB, through its recent acquisition of Hybrid, is seeking a Media Planning Manager to join its rapidly growing team. This role is pivotal in delivering bespoke and complex digital campaigns for prestigious Higher Education clients in the US market. The Media Planning Manager will be responsible for leading the relationship with a flagship US strategic client, advising on media buying and strategy, and ensuring the successful delivery of campaigns across paid media channels (PPC, paid social, display, programmatic). The position involves managing client budgets, producing project schedules, reporting on campaign performance, and contributing to new business pitches. The role offers a unique opportunity to advise clients in the higher education sector, impact students' educational journeys, be part of a global business, and play an integral part in Hybrid's US expansion. The role is based in Philadelphia, PA, with an initial three-month in-office period, followed by a hybrid schedule (three days in-office, two days remote). While the posting title is Media Planning Manager, the official internal title will be Senior Account Manager.

Requirements

5+ years of experience in account management, client services, or digital marketing
3-4+ years of experience owning client relationships
Experience managing multiple clients simultaneously
Agency experience working in a client services role
A strong understanding of key paid media channels (PPC, Paid Social, Display etc.) to shape campaign progress and drive results
A highly energetic presence to engage clients and build rapport, while galvanizing our team to deliver powerful campaigns
A passion for planning, pitching and winning new business
Fantastic attention to detail, organizational skills and a calm presence to deliver under pressure
The ability to build long-term relationships and shape the media and marketing strategy for our global partners

Nice To Haves

Bachelor’s degree preferred
Experience managing a large portfolio of 4–8 clients with varying budgets
Previous experience of the set-up and implementation of paid media campaigns would be helpful; however it is not a must, in this role
An understanding of the creative process within an agency would be beneficial
Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration.

Responsibilities

Lead the senior relationship for the strategic account to understand campaign brief requirements and communicate goals internally
Advise the client on media buying and strategy and take ownership of the successful delivery
Spot opportunities to unlock growth of the account across paid media, turning these ideas into action
Manage client budgets, producing project schedules and reporting on campaign performance
Work with the wider team on new business pitches and presenting to potential clients to win future accounts
Inspire, motivate and develop team members to deliver quality campaigns that excite our clients
Work with our ambitious and dedicated Paid Media specialists on exciting campaigns
Travel to client sites as and when required to deliver review meetings.

Benefits

Medical, dental, and vision insurance plans; dependents and domestic partners eligible
20+ days of PTO annually, in addition to paid firm and floating holidays
Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
401(k) retirement savings plan with annual discretionary company matching contribution
Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
Employee assistance program with counseling services and resources available to all employees and immediate family
Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
Fertility treatment coverage and adoption or surrogacy assistance
Paid parental leave with phase back to work program for birthing and non-birthing parents
Access to milk shipping service to support nursing employees during business travel
Discounted pet health insurance coverage for dog and cat family members
Company-provided life, AD&D, and disability insurance
Financial wellness resources and membership in a robust employee discount program
Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities