Media Planning Manager
About The Position
Chewy is seeking a highly organized and AI-forward Manager, Comms Planning & Ops to enhance the planning, trafficking, and governance of Growth Marketing campaigns across the enterprise. This role is integral to the Comms Planning function, operating at the nexus of Marketing leaders, Channel teams, Site, Creative, Analytics, and Marketing Operations. The position involves supporting the Growth Marketing Comms Calendar, messaging and offer strategy, campaign taxonomy, and operational rhythms essential for managing hundreds of monthly customer touchpoints across various performance marketing channels including paid social, Paid Search/Product Listing Ads, YouTube, and affiliate marketing. The ideal candidate will be a strong operator and systems thinker, adept at thriving in a fast-paced, high-volume setting. Responsibilities include bringing structure to complex campaign planning, minimizing coordination overhead, and leveraging AI and prompt-first approaches to integrate Workfront workflows, campaign inputs, tagging requirements, creative specifications, reporting needs, and stakeholder updates. This is a significant enterprise-level role (C5) that will shape Chewy's approach to planning, governing, launching, and measuring Growth Marketing activities at scale.
Requirements
- 6+ years of experience in marketing operations, growth marketing, integrated marketing planning, campaign management, media operations, or a related field.
- Experience supporting complex, multi-channel marketing calendars or high-volume campaign operations.
- Strong understanding of performance marketing channels such as paid social, Paid Search/Product Listing Ads, YouTube, affiliate, display, or lifecycle marketing.
- Working knowledge of campaign tagging, tracking parameters, channel trafficking requirements, creative specifications, QA processes, and reporting inputs.
- Experience with marketing workflow, project management, or planning systems; Workfront experience strongly preferred.
- Demonstrated ability to support governance around taxonomy, naming conventions, campaign metadata, offer structures, and reporting inputs.
- Strong cross-functional communication skills with the ability to translate complex campaign details into clear plans, decisions, timelines, and stakeholder updates.
- High attention to detail and sound operational judgment, especially when managing customer-facing messaging, offers, timing, trafficking requirements, and reporting dependencies.
- Experience using AI tools, prompts, automation, or workflow optimization to improve speed, quality, visibility, or decision-making.
- Ability to influence teams without direct authority and bring clarity to ambiguous, fast-changing business priorities.
- A genuine interest in Chewy’s customer experience and a passion for helping pet parents receive timely, relevant, and consistent communications.
Nice To Haves
- Experience in ecommerce, retail, marketplace, subscription, or enterprise-scale performance marketing environments.
- Experience partnering with Site or merchandising teams to align offsite campaigns with onsite landing experiences, offers, and messaging.
- Familiarity with third-party media reporting, AI-assisted QA, prompt engineering, connected planning systems, or creative/media trafficking workflows.
Responsibilities
- Support the management of the Growth Marketing Comms Calendar, ensuring accuracy and visibility of campaign timing, messaging, offers, channel placements, and key dependencies for stakeholders.
- Act as a key operating partner across Marketing, Channel, Site, Creative, Analytics, and Marketing Operations teams to ensure coordination and consistency between offsite campaigns and onsite experiences.
- Traffic and govern hundreds of customer touchpoints monthly across paid social, Paid Search/Product Listing Ads, YouTube, affiliate, and other Growth Marketing channels.
- Manage campaign intake, routing, prioritization, updates, and change management using Workfront and related planning systems.
- Support governance for campaign taxonomy, naming conventions, offer structures, messaging inputs, tracking/tagging requirements, creative specifications, and reporting readiness to enhance consistency, execution quality, traceability, and measurement.
- Coordinate the scheduling and delivery of third-party campaign reporting across channels, ensuring leaders have timely visibility into campaign status, results, risks, and learnings.
- Identify and implement AI-assisted workflows, prompt libraries, templates, and automation opportunities to reduce manual coordination, improve quality, and accelerate campaign planning cycles.
- Build scalable operating routines, documentation, and QA checkpoints to improve handoffs, reduce errors, and foster stronger accountability across teams.
- Proactively identify and drive resolution for calendar conflicts, offer inconsistencies, missing dependencies, tagging or spec gaps, reporting gaps, and execution risks with relevant partners.
Benefits
- 401k
- New hire and annual equity grant
- Medical/Rx insurance
- Vision insurance
- Dental insurance
- Life insurance
- Disability insurance
- Hospital indemnity insurance
- Critical illness insurance
- Accident insurance
- Parental leave
- Family services benefits
- Backup dependent care
- Flexible spending accounts
- Telemedicine
- Pet adoption reimbursement
- Employee assistance program
- Discounts including 10% off pet insurance and 20% off at Chewy.com
- Unlimited PTO (subject to manager approval for exempt salary team members)
- Six paid holidays per year
- Paid sick and family leave (in compliance with applicable state and local regulations)
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
