Senior Brand Manager - DTC

Ashley Digital

1d•$110,000 - $140,000•Remote

About The Position

Ashley Digital is the e-commerce engine behind Ashley Furniture Industries, a major player in the home furnishings market. This team operates at the intersection of retail and digital innovation, driving the e-commerce experience for millions of customers. The company has a history of award-winning brands like Nectar Sleep and DreamCloud. The team is described as fast-moving, highly collaborative, and operating at a transformational moment, aiming to shape how people discover, explore, and buy home furnishings. The role is remote and requires the candidate to reside and be authorized to work within the United States. Ashley Digital is a privately-held company headquartered in Tampa, FL, with offices in New York City, London, and Tel Aviv. They are committed to equal employment opportunity and are a remote-first company with policies supporting flexible work locations.

Requirements

5+ years of e-commerce experience, ideally in DTC brand management, merchandising, or growth, with a track record of expanding scope and commercial responsibility.
Demonstrated ability to drive measurable business outcomes — revenue growth, margin improvement, attach rate, conversion — through merchandising, experimentation, and cross-functional execution.
Deep, practical understanding of how modern e-commerce operates end to end: site, merchandising, paid acquisition, lifecycle, and post-purchase.
Strong grounding in experimentation methodology, with the ability to design, run, and interpret tests and translate results into decisions.
Proven success operating in complex, multi-stakeholder organizations at the intersection of merchandising, growth, supply chain, and product.
Commercially sharp, with the ability to connect brand and merchandising decisions to business outcomes and communicate that logic clearly to leadership and partners.
Excellent analytical skills, with a demonstrated ability to use data to guide prioritization and trade-offs.
Confident communicator, comfortable presenting to senior leadership and cross-functional stakeholders.
Bias toward action and experimentation, balanced by sound judgment on what's worth testing.
Must reside and be authorized to work within the United States.

Nice To Haves

Shopify experience a plus
Background in mattress, furniture, or home categories a plus

Responsibilities

Own the commercial performance of two growth brands, including top-line revenue, margin, sales mix, and attach rate.
Define and execute the merchandising and assortment strategy — product mix, pricing architecture, bundle strategy, and promotional cadence — to ensure each brand has the right products at the right price points to win.
Set the strategic direction for how each brand evolves over time, from positioning to portfolio expansion to category whitespace.
Identify and execute the highest-leverage levers to drive growth: bundle adoption, premium SKU mix, AOV expansion, and conversion improvements across the funnel.
Partner with Growth & Marketing and Product to design, prioritize, and execute a rigorous experimentation roadmap across PDPs, hero CTAs, bundles, creative, and merchandising.
Read test results with discipline, draw clear conclusions, and scale what works.
Serve as the primary connector across Global Supply Chain (inventory, sourcing, new product development), Growth & Marketing (paid, lifecycle, brand), Product (site experience), and CRM (lifecycle communications and retention).
Lead without authority — align cross-functional partners on priorities, unblock workstreams, and keep execution moving.
Manage the brand calendar and ensure on-time delivery of launches, campaigns, and merchandising moments.
Own how each brand shows up in the world — visually, editorially, and competitively.
Partner with creative and content teams to ensure brand expression is consistent, differentiated, and commercially effective.