Senior Media Strategist

Northbeam•New York, NY

2d•$150,000 - $200,000•Hybrid

About The Position

Northbeam is building the world's most advanced marketing intelligence platform, providing top eCommerce brands a unified view of their business data through powerful attribution modeling and customizable dashboards. Our technology helps customers accurately track ad spend, understand the full customer journey, and drive profitable growth. Machine learning has been at the heart of Northbeam since day one: our full suite of measurement, spanning multi-touch attribution, MMM+, and incrementality, is built on it, along with laser-accurate first-party data. Now we're taking that foundation further, using AI to help brands operationalize their data and turn Northbeam insights into automated decisions. We're experiencing rapid growth, have strong product-market fit, and are looking for the right people to help us scale. This is a rare chance to make a meaningful impact at a fast-moving, high-growth company. At Northbeam, you'll join a team of driven, collaborative, and talented individuals who value personal growth and excellence. We'd love for you to be part of our journey. We're a remote-friendly company with physical offices in San Francisco and Los Angeles. The Senior Media Strategist at Northbeam is a highly consultative, trusted advisor role that guides our customers to make the most of the Northbeam platform and gain valuable and actionable insights. In this role you will advise customers on their marketing strategies, media buying, and overall industry trends. An understanding of how to best leverage data for decision making and the marketing technology platforms that provide this data is crucial. Customers see the Senior Media Strategist as an industry expert, providing insights that directly impact how they spend millions of dollars per month across various channels. Over time, this role’s main goal is to help customers become more adept at using the Northbeam platform to make informed decisions. The best candidates for this role enjoy problem solving, working multiple projects simultaneously, engaging and educating customers, and diving into the numbers.

Requirements

3+ years in an eCommerce growth marketing role. Ideally handling the media buying for Paid Social advertising
Experience developing a holistic eCommerce growth strategy through a deep understanding of organic and paid revenue sources
Experience managing advertising budgets on social media or search platforms in excess of $100,000 per month. Have confidence in scaling and optimizing ad accounts.
Familiarity with Shopify, Facebook Ads, Google Analytics and Ads, Klaviyo, Snapchat, Pinterest, TikTok
Familiarity with tracking script tags and typical digital marketing setup steps
Comfortable with typical project management tools
Comfortable working with Hubspot and other CRM tools
Proficient in data analytics tools

Nice To Haves

Experience with email marketing preferred
Experience managing Google advertising budgets preferred
Agency experience and/or experience in a client-facing role preferred
Bachelor's Degree or similar experience preferred, but not required
Understanding of pros and cons of various in-platform attribution models preferred

Responsibilities

Work with our most strategic customers to understand what their data is saying and make recommendations on how to modify their media spend or marketing plans
Conduct “data reviews” to ensure customers understand the various kinds of data Northbeam provides and highlight key insights that the day-to-day marketer may have missed
Work together with Data Science and Customer Success teams to build Media Mix Modeling solutions for key customers, deliver report insights and recommendations on a cadence
Become an extension of our customers’ data and media teams – your contributions directly impact how much they are able to take advantage of all Northbeam has to offer
Provide setup support for early stage customers, ecommerce growth insights for those that are fully onboarded
Internally influence Northbeam Product and Customer Success teams to push forward tools and system initiatives to improve the customer experience
Develop a deep understanding of the Northbeam platform, best practices, and how to apply the right feature at the right time
Managing many customer relationships to positively impact churn (and upsell opportunities)