Senior Media Planner

Hart•Detroit, MI

6h•Hybrid

About The Position

Hart is looking for an analytical, cross-channel Senior Media Planner to join our growing team. This position will serve as the media lead across multiple accounts, applying media expertise to create, execute and steward cross-channel, data-driven strategies and executions. The ideal candidate will be a thoughtful, data-driven self-starter who’s eager to grow.

Requirements

Bachelor’s degree in marketing, advertising, communications, consumer insights or equivalent and 5+ years of related media buying experience
Experience working within media systems (Planning: Kantar, Scarborough, etc. Buying: Strata, Nielsen. Stewardship: Looker Studio, GCM)
Digital and traditional planning & buying experience
Exceptional critical thinking and problem-solving initiative, with the ability to think unconventionally in proposing solutions
A proven ability to multi-task and manage deadlines
Strong attention to detail
Thorough knowledge of the principles of on/offline marketing and advertising as well as an understanding of media concepts and terms
Healthcare experience preferred but not required
You enjoy the creative atmosphere and energy a modern agency setting provides.
You have very strong interpersonal skills and top-notch verbal and written communication skills.
You can empathize with clients, partners, and stakeholders in politically challenging environments and work well under pressure within given timeframes.
You are fluent in digital, eager to learn, and want to grow rapidly in our organization.
You are an inclusive and supportive team player who can work in cross-functional teams with people of different grades and backgrounds.
You have a penchant for results and an entrepreneurial mindset; you bring a can-do mentality to everything you touch.
You can work fast and independently with great precision and accuracy.

Nice To Haves

Healthcare experience

Responsibilities

Demonstrates industry knowledge and curiosity, staying on top of emerging trends, technologies, vendors and tactics
Team player, willing to wear multiple hats and be both a supporter and an owner of projects
Data-driven, seeking sources, synthesizing different streams of information and research to provide clear rationale for all decisions
Problem-solver mentality: identify new solutions or new approaches to ensure constant iteration and evolution of our processes and product, connected to business, consumer or industry insights
Develops an understanding of client/category. Healthcare experience a plus
Manage planning initiatives across key accounts, building & presenting media strategies, negotiating tactical plans, implementing and stewarding campaigns.
Own tactical plan development, analyzing data to inform channel, platform, KPI benchmark and other recommendations across multiple accounts
Collaborate with Account, Strategy, PR/Social and Creative teams to ensure a cohesive strategic plan, translating client objectives and broader comms strategies into a media strategy & plan
Use media resources/tools such as MRI/Simmons, Kantar, eMarketer, Nielsen & ComScore to pull: competitive, consumer data, marketplace insights, etc
Synthesize data to develop target sizing, role of channel, budget allocation, KPI/metrics recommendation/benchmarks and performance estimates across both traditional and digital channels
Develops cost estimates for planning scenarios
Own the broadcast, print and OOH vendor RFP and negotiation process – working with directors to develop clear evaluation criteria ensuring the media buy aligns to the strategy, targeting and is built to drive efficiency & effectiveness
Communicate digital direction to the digital investment team, ensuring their schedules align to the strategy, targeting and KPIs
Guide and/or manage all ad ops (tagging, trafficking, creative spec sheet development, etc), including pre- and post-launch QA. Experience with Google Campaign Manager and Google Tag Manager a plus.
Buy stewardship, including monitoring pacing/KPIs, managing all makegoods and owning the monthly reporting across key accounts, reviewing the data and identifying key insights/optimizations
Manage budget, flowchart, IO & billing processes, ensuring buys meet spend, weight goals and hit KPI benchmarks
Responsible for keeping all buys updated in buying system (Strata), and monitoring performance/pacing across Digital, broadcast, and Print/OOH
Lead all post campaign reporting, actualizing and posting, pulling insights from dashboard systems such as Tableau & Google Data Studio, as well as pulling directly from GCM and various social media platforms.
Serves as primary point of contact for media vendors
Provides input into larger brand, investment strategies (such as brand safety guidelines, Measurement and Learning Agendas and negotiation strategies)