Senior Digital Media Planner
About The Position
The Senior Digital Media Planner is a key strategic role on our digital team. This position collaborates closely with a dynamic team of digital specialists, account service, creative, and analytics teams to develop smart, strategic digital media plans that drive results for our clients. You’ll serve as the quarterback of the planning process, responsible for crafting data-driven, audience-focused media strategies across channels and presenting recommendations with clarity and confidence. You’ll also collaborate with buyers, creative teams, and vendors to ensure media strategy aligns with campaign goals and client KPIs. The right person for this position will be a strategic thinker with strong communication skills and a deep understanding of digital channels. If you thrive in a fast-paced, collaborative environment and enjoy using data and insight to drive client success, this may be the perfect fit.
Requirements
- 5–7 years of experience in digital media planning in an advertising agency.
- Strong knowledge of digital media channels, including search, social, programmatic, display, and video.
- Proficiency in media research and planning tools and AdOps.
- Excellent written and verbal communication skills with experience presenting to clients.
- Attention to detail and strong organizational skills.
- Strategic mindset with the ability to think holistically about audience and channel performance.
- Self-starter with curiosity, initiative, and a collaborative spirit.
- Ability to work well across teams and manage multiple projects simultaneously.
Responsibilities
- Develop and present digital media strategies that align with client business objectives, budgets, and target audiences.
- Collaborate with cross-functional teams to ensure planning inputs (audience, creative, platform, and performance) are integrated into media strategies.
- Utilize research and planning tools to support strategy and media mix recommendations.
- Provide detailed media plan documentation, including budget allocations, flowcharts, and rationale.
- Ensure media plans are measurable and align with defined KPIs; work with buying and analytics teams to inform ongoing optimization.
- Stay up to date on media trends, platforms, technologies, and emerging best practices.
- Build and maintain strong relationships with agency teams, clients, and media partners.
- Mentor junior team members, helping build planning skills and strategic thinking.
- Contribute to new business efforts and support proposal development.
- Lead by example, support Walz Tetrick’s values, and positively contribute to the agency culture.
Benefits
- 401(k) with an employer match
- Long-term disability
- Dental insurance
- Excellent health insurance (agency pays 90% of employee premiums)
- Option to add a spouse and family to health insurance
- Generous paid time off policy
- Paid volunteer time
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
Number of Employees
11-50 employees
