DIGITAL MEDIA PLANNER - KLTV
About The Position
The Digital Media Planner is a critical member of our Sales team, being on the front lines of ensuring our Digital Marketing client campaigns are running effectively and efficiently. This position works strategically with the sales staff to monitor digital campaign performance while assisting with the development of integrated marketing campaigns. The Digital Media Planner must know about digital marketing, including social media, audience targeting, OTT, and mobile and video marketing strategies. Graphic Design experience is a plus! An ideal candidate must be detail-oriented, creative, and able to learn new concepts quickly. The ideal candidate should be organized, possess superior communication skills, and have excellent time management abilities.
Requirements
- Bachelor's degree in marketing, communications, or a related field.
- 2+ years of experience in digital media, digital marketing strategy, or client solutions.
- Proficiency in, or the ability to quickly learn, Gray systems such as Wide Orbit, OMS, BI Tools) and digital platforms (Google Ads, DSPs, Meta Ads Manager, etc.).
- Strong communication skills, with the ability to translate technical and operational information into clear, client-ready insights.
- Skilled at bridging technical detail to business context to help teams position solutions effectively.
- Understanding of attribution models, ROI reporting, and performance measurement.
- Highly motivated, proactive, and collaborative.
Nice To Haves
- Graphic Design experience
Responsibilities
- Digital order entry with a high level of accuracy.
- Request, update, and monitor digital creative scheduling on all campaigns.
- Execute campaigns and creative development for all digital advertising
- Assist in the startup process for digital campaigns by providing research and playing an active role in onboarding campaigns
- Monitor digital campaigns' pacing and effectiveness to ensure campaign delivery.
- Create Digital Banner Ads for our clients.
- Manage and communicate inventory sell-through percentages and avails to staff
- Reconcile / audit 3rd party billing
- Works closely and communicates with the Media Executives
- Other duties as assigned by the Multimedia Sales Manager and Director of Sales.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
