Media Planner

Cadent•New York, NY

5d•$75,000 - $85,000

About The Position

Cadent ignites seamless connections between brands, publishers & consumers. Our predictive AI orchestrates outcomes on any platform customers are on, across any media they consume & at any stage of the journey. To learn more, please visit Cadent.com. The Linear Media Planner is responsible for developing, executing, and managing strategic cable and broadcast media plans while serving as a primary day-to-day client contact. This role blends analytical media planning with strong account management, ensuring campaigns are thoughtfully designed, accurately executed, and aligned with client business objectives.

Requirements

2+ years of media experience (preferably with exposure to TV)
Bachelors Degree
Highly organized and detail-oriented with strong time-management skills
Strong verbal and written communication competency
Ability to work effectively under pressure, making and meeting deadlines
Possesses strong competence in math (specifically media math), analytical, and solutions-based skills
Proficient in both Microsoft Power Point and Excel
Team player with positive attitude always looking to contribute to the team’s success and client needs
Self-starter who takes a proactive approach to his/her work and can also work independently in an entrepreneurial, fast-paced environment
Must be legally authorized to work in the United States without employer sponsorship now or in the future.

Nice To Haves

Sports knowledge preferred

Responsibilities

Develop strategic linear media plans across cable and broadcast networks based on client goals, target audiences, and budgets
Analyze historical client performance, ratings data, and network trends to inform planning decisions
Build detailed media plans including network mix, daypart strategy, flighting, and budget allocations
Partner with internal teams (Inventory, Sales, Research) to ensure plans are feasible and optimized
Support Upfront and scatter planning, including revisions based on inventory availability and pricing changes
Oversee campaign setup, stewardship, and pacing throughout the campaign lifecycle
Monitor delivery, performance; identify risks and optimization opportunities
Manage plan revisions, added value, makegoods, and schedule changes as needed
Serve as client contact for planning updates, campaign status, and performance insights
Work with Finance team on any billing or invoice issues or concerns
Build strong client relationships through proactive communication and problem-solving
Coordinate internally to ensure client expectations are met across execution and reporting

Benefits

Health & Wellbeing
Inclusive health, dental, and vision plans built to support diverse lifestyles
Enhanced support for reproductive health, family planning, and new parents
Employer contribution to HSA
Voluntary Benefits: Pet Insurance, LegalEase Legal Assistance, Critical Illness, Hospital Indemnity, and Accident coverages
Generous and inclusive paid parental leave
Mental health support and Employee Assistance Program (EAP)
Free access to the Calm App
Monthly Wellness reimbursement
Special discounts through LifeMart and Plum Benefits
Flexible Time Off (FTO) policy and company breaks
11 observed Federal holidays
Summer Fridays between Memorial Day and Labor Day
Inclusion & Belonging
Employee Resource Groups that foster connection and community
DEI programming and initiatives
Company-sponsored events to bring employees together
Offices across the U.S., including Manhattan, Philadelphia, and San Jose
Financial & Security
401(k) participation with discretionary employer match
Life, Short-term, and Long-term Disability coverage
Cell phone and WiFi stipend
Pre-tax commuter benefits
Access to certified financial coaches and planning tools