Media Planner

Wray Ward LLC • Charlotte, NC

5d

About The Position

The Media Planner will be the day-to-day steward of the agency’s media planning process for relevant client accounts and help support the development of go-to-market media strategies. Responsibilities include developing tactical media recommendations, presenting plans, and reporting on campaign effectiveness. The Media Planner collaborates with various cross-functional teams across the agency to ensure alignment and champions the needs of the Integrated Media team.

Requirements

• Minimum of 3+ years of media planning experience, preferably within an agency setting.
• Strong understanding of media planning and buying processes, coupled with a desire to explore new tactics and drive client business growth.
• Proficient with syndicated research and media planning tools such as MediaTool or similar, MRI-Simmons, Nielsen Commspoint Influence and SRDS.
• Familiarity with the digital media landscape is essential, with exposure to traditional media being advantageous.
• Highly organized, methodical and process-driven
• Effective problem-solver and generator of creative, innovative solutions
• Bachelor's degree

Responsibilities

• Utilize media research tools for data analysis to support strategic media planning decisions
• Collaborate with media buyers to develop tactical recommendations aligned with client objectives.
• Work directly with and manage media vendors to develop, execute and measure media recommendations across digital and traditional opportunities that fall outside of biddable platforms
• Partner with cross-functional teams and participate in client presentations and in some cases, serve as the primary media point of contact for day-to-day client communication
• Develop and maintain details related to media investments, insertion orders and ads trafficking across relevant media placements
• Work closely with media buyers to provide guidance on project parameters, offer feedback based on campaign strategy, and maintain brand consistency throughout the process.
• Develop comprehensive narratives within measurement and performance reports, leveraging insights to identify trends and opportunities.
• Stay abreast of emerging trends within paid media and client industries, and demonstrate an eagerness to want to advance the team’s overall quality of work

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees