Media Planner

WPP Media•Toronto, ON

13d•Hybrid

About The Position

WPP Media is seeking an experienced and driven Media Planner to join our team in Toronto, supporting the Jaguar Land Rover (JLR) account. JLR is one of the automotive industry's most recognized and prestigious brands, and this account demands an equally high caliber of media expertise. This is a high-touch, high-performance account with a low tolerance for inefficiency. The successful candidate will be expected to operate with precision, speed, and strong accountability — functioning as the operational backbone of a lean, high-functioning planning team. This is not an entry-level role; it is designed for a planner who is ready to take full ownership and deliver excellence consistently.

Requirements

1-2+ years of media planning experience within an agency environment
Demonstrated proficiency across paid media channels including Paid Search, Programmatic Display, Paid Social, Online Video, and Out-of-Home
Strong analytical capability with the ability to translate performance data into clear, strategic recommendations
Hands-on experience with industry-standard planning and buying platforms, including but not limited to DV360, The Trade Desk, SA360, Prisma, and/or MediaOcean
Exceptional organizational skills with a proven ability to manage competing priorities in a high-volume environment
Strong written and verbal communication skills with experience presenting to clients or senior stakeholders

Nice To Haves

Experience working on automotive or similarly complex, performance-driven accounts
Familiarity with lower-funnel and lead generation media strategies
Experience managing or mentoring junior team members

Responsibilities

Own the Day-to-Day Planning Engine
Lead the development and execution of integrated media plans across all channels with minimal oversight
Translate strategic direction into detailed, actionable, and investment-ready plans quickly and accurately
Ensure all media plans are performance-oriented and directly aligned to JLR's business objectives
Maintain plan integrity across all revisions, stakeholder updates, and market changes
Operate with Speed and Precision
Deliver high-quality planning outputs on tight timelines without compromising accuracy or attention to detail
Manage multiple workstreams simultaneously while upholding consistently high standards of output
Anticipate team and client needs, moving work forward proactively rather than reactively
Drive Performance and Accountability
Demonstrate strong command of lower-funnel strategies and lead generation tactics within the automotive category
Continuously optimize media plans based on data-driven insights and performance signals
Identify opportunities to improve efficiency, scale high-performing tactics, and eliminate underperforming investments
Communicate with Clarity and Structure
Present recommendations in a clear, logical, and concise manner to both internal stakeholders and clients
Transform ambiguity into structured, actionable next steps
Produce work products that are polished, easy to understand, and require minimal revision
Enable and Support the Team
Effectively manage up and down within the team structure: leverage the Planning Assistant for executional support while escalating critical decisions to the Planning Director as appropriate
Keep the planning team aligned, organized, and consistently moving forward
Serve as a force multiplier for the team — reducing friction and increasing overall efficiency
Demonstrate Professionalism and Ownership
Take full end-to-end ownership of all work, including identifying, communicating, and resolving errors
Surface risks early and arrive with proposed solutions, not solely with problems
Maintain the highest standard of professionalism and composure within a demanding, fast-paced client environment