Senior Media Planner

WPP Media•Toronto, ON

1d•CA$45,000 - CA$95,000•Hybrid

About The Position

In this role you will be responsible for the development of client specific media plans across all media channels. We are seeking someone who has a point of view to drive holistic media plans that deliver results. This position work closely with senior management and agency partners to create and evaluate media strategies based on business goals and the competition. Your Impact: Day-to-day responsibility involving the planning and execution of digital media campaigns Present media plan recommendation and POV’s to client Oversee campaign management from initial campaign briefing through to post campaign reporting and analysis Decision making on campaign optimization and strategic changes Ensure media plans deliver on client objectives, are strategic and meet efficiency goals Assist with tracking media expenditures to ensure agency and client budget compliance Maintain client contact/Manage client requests – i.e. plan changes, budget changes, provide marketplace information Working closely with SR. Planner/Buyer and Client Business Lead Working collaboratively with performance teams (Programmatic, Social, and Search teams).

Requirements

Minimum 3+ years of related experience, Digital Planner/Buyer, and in media, investment or strategy teams within an established media agency
University or College degree/diploma in Media, Marketing, Business, or related field; OR equivalent professional work experience
Experience working with a range of clients in a digital environment
Demonstrates understanding of media basics and concepts:
Understanding of multiple digital media channels (display, mobile, video, paid search, paid social)
Proficient with Syndicated tools (PMB, Evaliant, Xpert, Comscore, etc.)
Proficient with Microsoft Office Suite
Solid experience with DFA Digital campaign set-up, trafficking and tagging processes
Solid experience with and understanding of reporting tools (DFA, Omniture, Webtrends, Google analytics)

Nice To Haves

Demonstrates accuracy and attention to detail
Ability to communicate concisely and clearly both orally and in writing
Self-starter who demonstrates initiative
Ability to manage multiple projects
Ability to delegate and oversee Assistant workload
Team player who can step in and help drive strategy against a landscape that is in constant change
Thrives in fast paced environment

Responsibilities

Day-to-day responsibility involving the planning and execution of digital media campaigns
Present media plan recommendation and POV’s to client
Oversee campaign management from initial campaign briefing through to post campaign reporting and analysis
Decision making on campaign optimization and strategic changes
Ensure media plans deliver on client objectives, are strategic and meet efficiency goals
Assist with tracking media expenditures to ensure agency and client budget compliance
Maintain client contact/Manage client requests – i.e. plan changes, budget changes, provide marketplace information
Working closely with SR. Planner/Buyer and Client Business Lead
Working collaboratively with performance teams (Programmatic, Social, and Search teams)