Media Planner

Real Chemistry

4h•$50,000 - $65,000•Hybrid

About The Position

Real Chemistry is looking for a Media Planner to join their growing team. The Media Planner will operate as the primary planner across several brands and will work directly with department staff to develop innovative media campaigns that make an impact and achieve brand goals. This role involves collaboration with other departments within GTO as well as key external partners. This is a hybrid role, based in any of their US offices—including San Francisco, New York City, Boston, Chicago, Carmel, or Lambertville—or remotely within the US, depending on team and business needs.

Requirements

BS/BA required; Marketing/Advertising concentration preferred
Minimum one year of digital media planning experience required
Genuine interest in advertising and the health and wellness industry
Strong knowledge of activating digital media campaigns (e.g., trafficking, optimizations, pacing, building media plans, and billing)
Experience drafting and issuing RFPs, leading Q&A, and negotiating with vendors
Experience working within media and research tools, including Mediaocean/Prisma, Google Campaign Manager (GCM), comScore, Kantar, Google Analytics, etc.
Strong understanding of Microsoft tools (Excel, including pivot tables, Power Point, Outlook)
Demonstrates leadership skills, takes initiative, is proactive and self-motivated
Client service oriented
Strong interpersonal skills and team-player attitude
Strong problem-solving and critical thinking skills
Strong math skills
Strong communication skills, verbal & written
Excellent organizational and time management capabilities
Strict attention to detail, accuracy, and deadlines
Committed to working in a diverse and inclusive environment and upholding GTO’s mission, vision, and values

Nice To Haves

Pharmaceutical or Health/Wellness experience a plus

Responsibilities

Develop and execute media plans (including but not limited to video, social, display, audio, email, print, out of home)
Draft and issue RFPs to partners
Vet vendor proposals, lead vendor Q&A, negotiate online media placement and pricing with vendors
Assist with development of client presentation materials and presenting to clients
Create, send, and maintain vendor insertion orders / contracts
Create and maintain creative spec sheets; liaise with creative agency as needed
Code (UTMs), upload, and traffic campaigns
Deliver on reporting needs, including but not limited to data compilation and QA and data analysis and insight development
Optimize media placements – recommend strategic and tactical changes to maximize campaign performance
Manage media budgets including client and publisher invoicing, monthly and annual billing reconciliation, and building campaigns in Mediaocean/Prisma
Develop POVs on emerging media opportunities and trends
Maintain media publisher relationships and seek out new media opportunities
Research and compile competitive and media landscape data
Train Assistant Media Planners