Senior Media Planner

Croud•New York, NY

4d•$80,000 - $85,000•Hybrid

About The Position

Croud is a global, full-service digital marketing agency focused on driving business performance and long-term growth for ambitious brands through a combination of data, technology, and creativity. This role is an exciting opportunity for an ambitious programmatic expert to join the Retail Media team in the New York office, focusing on activation across the funnel. The New York office is home to highly-skilled digital experts passionate about innovation and delivering great work for clients. Croud offers hands-on experience with leading brands across various sectors. As a planning expert, you will excel at turning insights into actionable recommendations, creating strategies that deliver on business needs and grow brands. Ideally, you will have experience working with activation & analytics teams, and external publishers to create media plans. You will be adept at using audience and market insight to direct planning work, utilizing industry tools to surface data for clients to make informed decisions about their audience, markets, and competitors. You will also have experience working closely with clients to solve problems and make smart decisions about media budget investment. You will be present at every stage of the campaign planning process: interpreting client objectives, creating measurement frameworks, writing strategy, building testing methodologies, and diagnosing performance. You will be involved in monitoring performance in real-time, passing insights back to Croud’s channel experts, and helping them build a holistic view of campaigns. You will help decipher campaign success and return on investment, acting as counsel to major clients. You will be interested in learning about other digital marketing areas like content, SEO, and creative, as the Strategy & Planning team connects these specialties. Over time, you will be encouraged to develop your skills and expand your role to meet evolving client needs. The ideal candidate is a thoughtful decision-maker and team player who loves data-backed recommendations, has proven ability to lead strategic planning initiatives (including budget and channel allocation, and audience development), and can apply creativity to an intelligence-based discipline. You can successfully develop and integrate channel outcomes based planning. This role is for a savvy planner looking for a new challenge at a unique agency.

Requirements

3+ Years of media planning experience
Demonstrable in-depth experience as an Assistant Planner (candidates from media or digital planning backgrounds, or currently in strategy roles are welcome)
Experience of campaign planning that has driven demonstrable results for clients
Experience of presenting to clients and 'selling-in' ideas
Experience of working closely with senior stakeholders to understand their business objectives
Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
Detail-oriented, good follow through, able to multitask, and work well under tight deadlines in a fast-paced environment
Demonstrate ability to learn new proprietary software and processes quickly and proficiently
Hands-on experience of key digital marketing platforms is preferred (e.g., Google Analytics, Google Ads, Facebook Ads Manager, DV360)
Excel/Google Sheets, Powerpoint/Google Slides

Nice To Haves

Hands-on experience of industry planning & insight tools is a nice-to-have (e.g., GlobalWebIndex, SimilarWeb, Statista, Pathmatics, E-marketer)

Responsibilities

Take ownership of the media plan development, implementation, and execution, followed by analysis and in-flight optimization guidance.
Analyze data and perform real-time analysis to inform planning decisions and contribute to ongoing reporting deliverables & QBRs.
Work collaboratively across Croud and external agency partner teams to maximize the impact of media dollars for major clients.
Help develop scenario plans, forecasting, diminishing returns, minimum sufficiencies, and key channel planning tools to create measurable impact on clients' businesses, beyond just media metrics.
Perform cross-channel media planning, ensuring a data-backed media mix and tactical decisions.
Oversee audience, market, and competitor intelligence projects, ensuring insights are actionable and relevant to clients’ businesses.
Collaborate with cross-functional stakeholders, manage escalations, and identify and work to connect client opportunities.
Complete analysis, identify trends in client and competitive data, and help change ongoing activation based on data evaluation.
Ensure budgets are clearly tracked and organized through routine flowchart delivery & ownership of brand dollars.
Work directly with clients to build relationships and trust for Croud.