Senior Media Planner, OOH

Noble People•New York, NY

6d•$75,000 - $85,000

About The Position

We are Noble People. A modern creative media agency. We develop original, bold and provocative media ideas for some of the most exciting brands in the world. Media ideas that aren’t media. Media that isn’t boring. Brand ideas that people love. We do communications strategy, media planning and buying, and reporting and optimization – but with a lens that respects creativity and without the nonsense that comes along with most media agencies. We are passionate, transparent, and values-driven. We strip out the old rules, find smarter ways to make an impact, and take a modern, innovative approach to media – always through a creative lens. The Senior OOH Planner is responsible for leading the day-to-day execution of Out-of-Home media plans across assigned accounts, managing campaign timelines, vendor relationships, and media execution. This role supports the OOH AMD and collaborates across departments to ensure media strategies are aligned and campaigns are flawlessly executed. Ideal candidates are strategic thinkers with a deep understanding of the outdoor media landscape and the ability to work independently. While this role does not currently manage junior team members, there may be opportunities for mentorship and leadership in the future.

Requirements

2–5 years of OOH media planning experience, preferably within a media or creative agency.
Strong vendor negotiation skills with a deep understanding of the OOH marketplace.
Experience managing budgets, timelines, and high volumes of campaign details.
Confident communicator with excellent written and verbal skills.
Familiarity with planning tools such as Geopath, Kantar, and media buying platforms.
Highly organized, detail-oriented, and able to manage multiple workstreams independently.
Bachelor’s degree in a related field preferred.
Some travel and after-hours work required.

Responsibilities

Develop, present, and execute detailed OOH media plans aligned with client goals and strategic direction.
Coordinate the full campaign lifecycle, from briefing and vendor RFPs to execution, monitoring, and reconciliation.
Issue and manage insertion orders, creative deadlines, and asset trafficking in collaboration with vendors and creative teams.
Oversee and analyze proof-of-performance and relevant post-campaign reporting.
Serve as the day-to-day contact for internal teams and vendors on OOH campaigns.
Collaborate with Media Planners, Strategists, and Creative teams to ensure integration across channels.
Deliver clear updates on timelines, campaign status, and POP.
Attend internal planning meetings and support client-facing conversations.
Lead communication with media vendors and evaluate opportunities for rate negotiation and value-adds.
Maintain a working knowledge of market trends, inventory availability, and emerging formats in the OOH space.
Build and maintain positive, productive relationships with outdoor media partners.
Guide and review work from Assistant or Junior Planners, providing informal mentorship and QC support.
Ensure documentation is accurate and files are properly organized and archived.
Help identify opportunities for process improvement or workflow efficiencies within the OOH team