Senior Media Manager (Sr. Digital Media Planner)

Enero•San Francisco, CA

5d•$90,000 - $110,000•Remote

About The Position

ROI·DNA is part of Hotwire Global and The Enero Group, and is a full-service digital marketing agency delivering category-leading solutions to accelerate revenue for leading brands worldwide. From crafting bespoke Account-Based Experiences (ABX) for Fortune 500 companies to developing and designing future-proofed websites for hyper-growth companies, the agency focuses on driving radically successful outcomes for their B2B clients. Technology-led, ROI·DNA has developed exclusive top-tier partnerships with 6sense, Google, and Drift, helping drive over $13B in revenue for leading tech innovators, including Elastic, Mollie, Drift, Salesforce, Amazon Web Services (AWS), and Cockroach Labs. Launched in 2009, ROI·DNA is a culture-first company built on doing it right, being inventive, encouraging employees to bring their whole selves, and maintaining a strict zero asshole policy. They exist to make a ginormous impact on their clients, their team, and the entire digital marketing world.

Requirements

5+ years of experience in B2B media buying
3-5 years of experience in media planning or similar
Hands-on experience planning and buying content syndication and direct publisher programs
Client-facing experience
Digital marketing experience
Technically adept with a pulse on trends and innovations within the digital space
Detail-oriented with strong analytical skills, ability to find opportunities and insights from large amounts of unstructured data
Strong collaboration skills, able to work with multiple clients and departments to accomplish goals
Advanced knowledge of digital marketing channels and concepts
Superb time and project management skills
Excellent communication – both written and verbal
Adept at critical thinking to strengthen media initiatives for quality vs. entering a routine process for quantity

Nice To Haves

Agency experience is preferred but not required
Account Based Marketing (ABM) experience is preferred
Prior experience working with various content syndication and publishers focused on the B2B market in IT, Security, Fintech, Marketing, Healthcare, and other tech vertical publishers
Prior experience planning and buying multifaceted programs (such as those that include an event sponsorship plus display banners plus promoted social posts) with publishers such as Forbes, eMarketer, NY Times, IDG, WSJ, SC Media, Financial Times, DarkReading, and similar publications is strongly preferred
Experience with B2B technology partners is strongly preferred
Hands-on experience with Integrate and/or Convertr is strongly preferred

Responsibilities

Planning and buying content syndication and direct publisher programs.
Planning and buying multifaceted programs (such as those that include an event sponsorship plus display banners plus promoted social posts) with publishers such as Forbes, eMarketer, NY Times, IDG, WSJ, SC Media, Financial Times, DarkReading, and similar publications.
Working with various content syndication and publishers focused on the B2B market in IT, Security, Fintech, Marketing, Healthcare, and other tech vertical publishers.
Client-facing activities and digital marketing execution.
Utilizing Account Based Marketing (ABM) strategies.
Leveraging B2B technology partners.
Using Integrate and/or Convertr platforms.
Analyzing data to find opportunities and insights.
Collaborating with multiple clients and departments.
Applying advanced knowledge of digital marketing channels and concepts.
Managing time and projects effectively.
Communicating effectively, both written and verbally.
Applying critical thinking to strengthen media initiatives.