Digital Media Manager

McCormack Baron Companies•St. Louis, MO

About The Position

This role is responsible for creating and managing digital media content and platforms to attract prospective tenants and enhance customer engagement. The Digital Media Manager will oversee website development, social media strategy, digital advertising, and online reputation management, ensuring all content is ADA compliant and aligned with marketing strategies. The position requires a proactive individual with expertise in various digital technologies and a strong understanding of marketing principles.

Requirements

Proven work experience in web development with Social Media experience
Expertise in multiple social media platforms.
In-depth knowledge of SEO, keyword research, Google Analytics, and web development technologies such as HTML, CSS, JavaScript, etc.
Ability to deliver creative content (text, image, video) that is ADA compliant.
Familiarity with digital marketing strategies and marketing channels.
Ability to grasp future trends in digital technologies and act proactively.
Excellent communication skills, including multi-tasking and analytical skills
Ability to work independently as well as a team player.
Motivated, well-organized with attention to detail.
Possess strong verbal and written communication skills.
At least 5 years of experience in digital media management
Excellent understanding of digital media platforms and analytics
Proficient in Microsoft Office Suite, Adobe Creative Suite, and other digital media software

Nice To Haves

Previous experience working in the housing industry a plus.
College Degree or equivalent experience a plus.

Responsibilities

Create new websites using a Content Management toolset.
Make appropriate modifications to existing websites.
Ensure integrated software for all sites is working as expected.
Create and schedule social media content throughout the year to attract prospective tenants.
Manage and create social media platforms for all sites nationally.
Review and report on all reputational platforms.
Increase web traffic and customer engagement metrics aligned with broader marketing strategies.
Research audience preferences and discover current trends.
Measure web traffic and monitor SEO.
Stay up to date with changes in all social platforms ensuring maximum effectiveness.
Train co-workers to use social media in a cohesive and beneficial way.
Facilitate online conversations with customers and respond to queries.
Develop an optimal posting schedule, considering web traffic and customer engagement metrics.
Oversee social media accounts’ layout.
Create, maintain, and update digital ads for all properties.
Work with third-party vendors.
Ensure that all social media and web content is ADA compliant.