Senior Manager, Digital Media & Ecommerce

Henkel group•Westlake, OH

7d•$110,000 - $130,000•Hybrid

About The Position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. Dare to learn new skills, advance in your career and make an impact at Henkel.

Requirements

Experience within ecommerce for different retailers (Amazon, Home Depot, Walmart, Lowe’s)
8+ years experience in media, ecommerce, or related roles
Bachelors degree in related field
Digital marketing
Market analysis
Creativity
Innovation
Brand activation
Financial planning & budgeting
Trends

Responsibilities

Guide the Marketing Manager on strategy development for Retail and National Media
Facilitate and advocate for evolution of media processes, tracking and tools
Support success of retail media activities by leading alignment with customer account team and customers on recommended the media investment, proactively challenging performance and pushing for strategy optimization
Work in tandem with the ecommerce Key Account managers to develop overall growth goals and consumer centric ecommerce strategies, including collaboration ecommerce product recommendations, 1P/3P strategy development and seller enforcement strategies
Remain current on industry news, technologies, trends and opportunities, piloting and implementing new technologies for eCommerce
Support account line reviews, QBRs, and Joint Business Planning sessions
Lead integration of consumer and shopper insights into marketing strategy across brand activation, channel marketing, and innovation
Annual mapping of the consumer journey with prioritized touchpoints to feed into brand activation planning
Distill shopper insights into actionable insights for marketing working closely with category management team
Lead incorporation of consumer insights to fuel innovation pipeline, product development and product evolution.
Oversee the marketing Tech Stack, working with the platform owners to develop recommendations and evolution of tool in our portfolio annually.
Lead investigation (with a team) into AI opportunities across Marketing functions, creating a recommendation for evaluation/integration
Drive end user understanding, touchpoint optimization, infusion of insights, digital innovation to drive organizational results