Senior Media Manager (Sr. Digital Media Planner)
About The Position
ROI·DNA is part of Hotwire Global and The Enero Group, and is a full-service digital marketing agency delivering category-leading solutions to accelerate revenue for leading brands worldwide. From crafting bespoke Account-Based Experiences (ABX) for Fortune 500 companies to developing and designing future-proofed websites for hyper-growth companies, the agency focuses on driving radically successful outcomes for their B2B clients. Technology-led, ROI·DNA has developed exclusive top-tier partnerships with 6sense, Google, and Drift, helping drive over $13B in revenue for leading tech innovators, including Elastic, Mollie, Drift, Salesforce, Amazon Web Services (AWS), and Cockroach Labs. Launched in 2009, ROI·DNA is a culture-first company built on doing it right, being inventive, encouraging employees to bring their whole selves, and maintaining a strict zero asshole policy. They exist to make a ginormous impact on their clients, their team, and the entire digital marketing world.
Requirements
- 5+ years of experience in B2B media buying
- 3-5 years of experience in media planning or similar
- Hands-on experience planning and buying content syndication and direct publisher programs
- Client-facing experience
- Digital marketing experience
- Technically adept with a pulse on trends and innovations within the digital space
- Detail-oriented with strong analytical skills, ability to find opportunities and insights from large amounts of unstructured data
- Strong collaboration skills, able to work with multiple clients and departments to accomplish goals
- Advanced knowledge of digital marketing channels and concepts
- Superb time and project management skills
- Excellent communication – both written and verbal
- Adept at critical thinking to strengthen media initiatives for quality vs. entering a routine process for quantity
Nice To Haves
- Agency experience is preferred but not required
- Account Based Marketing (ABM) experience is preferred
- Prior experience working with various content syndication and publishers focused on the B2B market in IT, Security, Fintech, Marketing, Healthcare, and other tech vertical publishers
- Prior experience planning and buying multifaceted programs (such as those that include an event sponsorship plus display banners plus promoted social posts) with publishers such as Forbes, eMarketer, NY Times, IDG, WSJ, SC Media, Financial Times, DarkReading, and similar publications is strongly preferred
- Experience with B2B technology partners is strongly preferred
- Hands-on experience with Integrate and/or Convertr is strongly preferred
Responsibilities
- Plan and buy content syndication and direct publisher programs.
- Plan and buy multifaceted programs (such as those that include an event sponsorship plus display banners plus promoted social posts) with publishers such as Forbes, eMarketer, NY Times, IDG, WSJ, SC Media, Financial Times, DarkReading, and similar publications.
- Collaborate with multiple clients and departments to accomplish goals.
- Strengthen media initiatives for quality.
Benefits
- 100% remote
- Medical, Dental, Vision
- Pre-tax medical & dependent care FSAs
- 401(k) matching program
- 20 days PTO
- 11 Paid holidays
- 10 Sick days
- Up to 12 weeks of Parental leave
- Monthly stipends for wellness, mobile, and at-home WiFi use
- Pet Insurance
- Quarterly volunteer hours
- Company-paid certifications
- Performance reviews, opportunities for feedback, and 1x1s with anyone you want, whenever you want
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
