Senior Media Buyer, Lion Holdings

Valuetainment•Fort Lauderdale, FL

About The Position

Lion Holdings is seeking a performance-driven Senior Media Buyer to develop, execute, and optimize paid media campaigns across platforms including Meta, Google, TikTok, LinkedIn, and Reddit. The role focuses on achieving measurable business growth by managing budgets, identifying audiences, testing campaign strategies, and using data to improve performance. Success is measured through metrics such as Customer Acquisition Cost (CAC), Cost Per Lead (CPL), and Return on Ad Spend (ROAS). The Senior Media Buyer will own campaigns throughout their lifecycle, from setup and launch through optimization, evaluation, and reporting. The role involves working across channels and collaborating with creative, content, product, and accounting teams. Compensation includes a salary, performance-based bonus, and a comprehensive benefits package; final compensation depends on experience and skills.

Requirements

At least 7 years of experience managing campaigns and advertising strategies in-house or at an agency.
Proven track record building and optimizing Paid Social, SEM/Paid Search, and/or Programmatic campaigns.
Experience with full-funnel digital advertising, DTC, B2B, and lead-generation-focused campaigns.
Experience successfully using direct-response and lead-generation advertising strategies.
Ability to work with tracking pixels, conversion APIs, and UTMs, including understanding their functionality, creation, and implementation.
Thorough understanding of landing-page best practices for conversion goals and click attribution.
Strong analytical skills and deep understanding of data-driven performance marketing and key metrics.
High proficiency in Excel and Google Sheets.
Proficiency in Shopify and a solid understanding of e-commerce conversion funnels.
Familiarity with Shopify reports, GA4, Looker Studio, or other data visualization software.

Nice To Haves

Experience with DSPs and programmatic buying.
Experience in the events industry.

Responsibilities

Buy media on Meta, Google, TikTok, LinkedIn, and Reddit, managing campaign setup, launch, optimization, evaluation, and reporting.
Manage campaigns across multiple platforms and large daily advertising budgets, monitoring performance and adjusting strategies as needed.
Develop cross-channel media strategies and plans aligned with objectives and KPIs to drive ticket sales, product sales, engagement, and brand growth.
Monitor campaign performance and marketing metrics using analytics tools such as GA4, identify optimization opportunities, and help oversee tests to improve ROAS, CAC, and CPL.
Optimize campaigns through A/B testing, bid strategies, and audience segmentation.
Analyze campaign metrics, identify insights, and explain performance through in-depth reporting.
Implement audience segmentation and retargeting strategies.
Produce performance reports, interpret data, establish benchmarks, and provide actionable recommendations.
Conduct market and audience research to inform media decisions.
Manage, optimize, and track budgets.
Assist the accounting department with media spend, invoicing, and billing for paid media.
Identify advertising creative opportunities and work with copywriters, designers, and video editors to create paid media assets.
Collaborate with creative, content, and product teams to align ad creative and messaging with brand goals.
Assist in curating and creating high-performing ad content using photography, video, and graphics.
Test ad creative, copy, page design, and other campaign elements to improve results.
Stay informed about emerging trends, industry best practices, and new technologies.