Head of Paid Media, Lion Holdings

Valuetainment•Fort Lauderdale, FL

About The Position

Lion Holdings is hiring a hands-on Head of Paid Media to own the execution and performance of paid media campaigns across Meta, YouTube, Google, and other digital channels. This is an execution-focused leadership role for a proven performance marketer who personally builds, launches, manages, and optimizes campaigns, manages substantial advertising budgets, partners with creative teams, and makes day-to-day investment and optimization decisions. The role is accountable for turning advertising investment into measurable customer acquisition, revenue, and profitable growth. The Head of Paid Media will own campaign performance and acquisition economics, including CAC, MER, ROAS, CPL, and revenue attributable to paid media. The role includes developing multi-channel strategies, managing campaigns through their full lifecycle, directing creative testing and conversion optimization, and supporting major conferences, live events, product launches, and sales initiatives. It also requires establishing reliable measurement and reporting, connecting advertising spend to commercial outcomes, and presenting data-supported recommendations to executive leadership. The successful candidate is an operator with strong technical expertise, commercial judgment, urgency, curiosity, creative problem-solving ability, and personal accountability. They will help establish a high-performing internal paid media capability and demonstrate the impact of effective media buying.

Requirements

At least 7 years of experience in performance marketing, paid media buying, or direct response advertising, with a demonstrated history of managing complex, high-budget campaigns.
Recent, hands-on experience personally managing at least $500,000 in monthly advertising spend across Meta, YouTube, and Google.
Demonstrated success managing and scaling multi-channel campaigns.
Expert-level proficiency in Meta Ads Manager and Google Ads, including YouTube campaign execution, optimization, and reporting.
Proven experience driving measurable revenue through direct response advertising, lead generation, customer acquisition, or e-commerce.
Experience supporting major events, ticket sales, product launches, or time-sensitive promotional campaigns.
Ability to develop creative testing strategies and work directly with creative teams to improve advertising performance.
Advanced knowledge of acquisition economics, including CAC, MER, ROAS, CPL, conversion rates, and contribution margin.
Strong understanding of attribution, tracking infrastructure, conversion APIs, pixels, and campaign measurement.
Proficiency with GA4, Google Sheets, Excel, and performance reporting or visualization tools.
Working knowledge of conversion optimization, landing page testing, audience segmentation, retargeting, and full-funnel marketing strategies.

Nice To Haves

Personally managed $1 million or more in monthly media spend.
Background in direct response marketing, high-growth consumer businesses, performance marketing agencies, or organizations managing substantial digital advertising investments.
Experience scaling campaigns for live events, conferences, high-ticket products, or high-volume customer acquisition.
Familiarity with TikTok, LinkedIn, Reddit, programmatic advertising, and emerging digital acquisition channels.
Experience using Shopify, Looker Studio, and other marketing analytics platforms.
Proven ability to scale advertising investment while maintaining disciplined acquisition economics.

Responsibilities

Personally build, launch, manage, and optimize campaigns across Meta, YouTube, and Google Ads, including paid social, paid search, display, and video advertising.
Own day-to-day performance across substantial monthly advertising budgets and make real-time decisions about campaign structure, bidding, targeting, creative, and budget allocation.
Develop and execute multi-channel media strategies supporting lead generation, customer acquisition, ticket sales, product sales, and revenue growth.
Manage the complete campaign lifecycle, from audience research and campaign architecture through launch, optimization, scaling, and post-campaign analysis.
Identify underperforming investments, reallocate budgets, and scale winning campaigns while maintaining acquisition efficiency.
Remain actively involved in advertising platforms, validating performance and executing critical optimizations.
Take direct accountability for CAC, MER, ROAS, CPL, and revenue attributable to paid media.
Manage advertising spend against acquisition targets, contribution economics, and revenue objectives.
Connect media performance to conversion rates, average order value, customer lifetime value, and profitability.
Develop performance forecasts, establish acquisition benchmarks, and identify opportunities to expand profitable investment.
Collaborate with growth, sales, finance, and business leadership to ensure paid media generates measurable commercial results.
Analyze blended marketing performance across channels and assess outcomes beyond platform-reported attribution.
Own the paid media creative testing agenda in partnership with copywriters, designers, video editors, and content producers.
Translate campaign data, audience insights, and market research into creative briefs, messaging angles, and testable hypotheses.
Identify opportunities for new advertising concepts, formats, hooks, offers, and audience combinations.
Build testing programs to evaluate creative effectiveness, audience response, landing page conversion, and campaign economics.
Identify and scale winning creative, and replace fatigued or underperforming assets.
Collaborate with internal teams on high-converting landing pages, video advertising, direct response copy, and conversion experiences.
Develop and execute paid media campaigns for major conferences, live events, product launches, and high-value sales initiatives.
Build campaign strategies around launch calendars, ticket inventory, pricing, audience demand, and revenue milestones.
Adjust advertising investment and creative throughout promotional cycles in response to sales velocity and conversion performance.
Use direct response strategies to accelerate ticket sales, generate qualified leads, drive registrations, and convert prospects into customers.
Evaluate launch and event performance to identify repeatable acquisition strategies and profitability opportunities.
Use GA4, advertising platform reporting, conversion APIs, tracking pixels, UTMs, and attribution tools to maintain reliable performance measurement.
Develop actionable reporting connecting advertising spend to leads, customers, revenue, and profitability.
Monitor campaign performance daily, diagnose changes in conversion economics, and respond to risks and opportunities.
Partner with finance to manage advertising budgets, reconcile spending, and evaluate campaign-level financial performance.
Present clear, data-supported recommendations to executive leadership, explaining campaign performance and recommended actions.
Challenge assumptions, evaluate new channels, and identify opportunities to improve performance.