Senior Media Buyer - HYBRID

ReachMobi•Bonita Springs, FL

11h•Hybrid

About The Position

At ReachMobi, there are no ceilings. You are the owner and architect of your career path, with no one-size-fits-all model. We are both visionaries and builders, operating without bureaucracy or red tape. Our ethos is simple: have an idea in the morning, ship it by the afternoon, and have data by the evening. No matter your role, you operate as a founder, building, scaling, and continuously growing into what’s next. As an incubator for app studios, we provide the technology, leadership, and resources needed to turn bold ideas into scalable businesses. We don’t just build apps, we build the companies behind them and the future CEOs who lead them. ReachMobi is an industry-leading mobile app developer, working tirelessly to connect users to a mobile experience that is completely tailored around the end-user. Our invaluable array of apps provides users with the power to transform their devices into something that perfectly aligns with their personalities and passions while enhancing functionality and customization. ReachMobi lives at the junction where the science of cutting-edge technology meets with audience engagement to create a new and powerful force that fosters real, long-term relationships with users. We pride ourselves on leading the industry in mobile engagement and monetization. We’ve gathered a “one-for-all” minded, world-class team of innovative developers, marketing ninjas, imaginative designers and content developers whose zeal for what they do is slightly north of fanatical.

Requirements

5+ years of experience managing performance-based mobile and digital campaigns across multiple channels (Facebook, Google, affiliate networks, programmatic, etc.).
Proven track record of developing media strategies that scale, improve ROI, and meet LTV and retention goals.
Strong analytical skills; experience translating complex data into actionable insights and business recommendations.
Expertise in Excel (pivot tables, VLOOKUP, SUMIF, data visualization) and media analytics platforms.
Firsthand experience creating compelling ad copy and creative assets; knowledge of A/B testing and iterative optimization.

Nice To Haves

Leadership or mentoring experience preferred.
Mobile advertising experience highly desired.

Responsibilities

Lead the strategy, development, and optimization of paid media campaigns across mobile, social, search, and display channels.
Own digital media partnerships and negotiate top-tier placement deals with platforms and providers.
Drive performance-based marketing initiatives (CPA/CPI/CPC), optimizing for ROI, LTV, and retention.
Collaborate cross-functionally with Product, Creative, and Data teams to inform campaign strategy and align media initiatives with business goals.
Mentor and guide junior media buyers, fostering best practices in campaign creation, optimization, and reporting.
Conduct in-depth market research to uncover growth opportunities, identify trends, and scale profitable user cohorts.
Create, test, and optimize ad copy and creative assets, including text, image, and video.
Analyze campaign performance, prepare executive-level reports, and provide actionable recommendations to maximize efficiency and results.