Senior Media Buyer

AlGooru

1d•Remote

About The Position

AlGooru is searching for outstanding Growth talents! We're hiring a Senior Media Buyer Who Are We ❓ 📚 AlGooru is the leading private tutoring platform in Saudi. We're the first licensed by the National E-Learning Center (NELC), and we're renowned for providing tech-enabled tailored educational support to students of all ages and levels (K-12, university, and professionals). 🪙 We've been backed by various local, regional, and international investors including Constructor Capital, Plug & Play Ventures, Techstars, KAUST, Hub71, family offices, and others. 💡 A Fun Fact about AlGooru is that its name derives from “Guru,” a Sanskrit word meaning a mentor, guide, expert, or master. The Role Highlights 💡 Main Responsibilities: Strategizing and executing digital campaigns to recruit and activate customers across all stages of the sales funnel (new user acquisition, current user activation, optimizing drop-offs), and achieving overall sales targets. Optimizing campaigns for maximum return on investment (ROI) by analyzing data and implementing data-driven strategies. Leading the development and execution of a comprehensive measurement framework to track campaign performance and measure success against KPIs. A Day In Your Life: Campaign Strategy & Execution: Develop data-driven performance marketing strategies aligned with overall business goals. Plan, execute, and manage paid advertising campaigns across various digital channels (Search Engine Marketing (SEM), Display Advertising, Social Media Advertising, etc.). Conduct A/B testing to optimize campaign elements for improved performance (targeting, messaging, creatives). Collaborate with the creative team to ensure consistent brand messaging across campaigns. Data Analysis & Reporting: Implement and maintain a robust measurement framework to track campaign performance. Analyze campaign data to identify trends, opportunities for improvement, and areas for optimization. Regularly generate reports to communicate campaign performance to stakeholders, including key performance indicators (KPIs) and return on ad spend (ROAS). Translate data insights into actionable recommendations to improve campaign performance. Campaign Management & Optimization: Continuously monitor campaign performance and make adjustments as needed to optimize results. Identify and troubleshoot campaign issues to ensure smooth campaign delivery. Stay up-to-date on industry trends and best practices in performance marketing. Requirements You’re the Senior Media Buyer we’re looking for if you have: 3-5 years of experience in performance marketing, media buying, or a similar role Proficiency in media planning and buying tools and software Expertise in data analysis and reporting tools (Google Analytics 4, Google Data Studio, etc.) Familiarity with UxCam or similar product analysis partners Experience with A/B testing methodologies Strong understanding of marketing attribution models Solid understanding of target audience demographics and market research techniques Strong analytical and problem-solving skills Strong data-driven decision-making skills Excellent communication and presentation skills Our application process: Screening & Intro Call (5-10 mins) Chemistry Interview (15-30 mins) Technical Interview 1 (30-60 mins) Technical Interview 2 (30-60 mins) Offer extended to successful candidates Benefits What We Offer You❗ At AlGooru, we offer fair and competitive pay, scalable benefits, rewards, and perks, reflecting our commitment to inclusivity and access for all. Enjoy: Work from Anywhere No clocking in/out Learn and expense on us! AlGooru Library Vibrant Startup Culture Fast Promotions (like really fast) Coaching & Entrepreneurial Bytes How to gain extra Gooru points❓ Demonstrate your entrepreneurial, hustling, and energetic spirit Prove your ability to take full ownership of your role without the need to be micromanaged Conduct proper research about AlGooru prior to your interviews with us; we love people who already know about us. Be extra organized… like extra…

Requirements

3-5 years of experience in performance marketing, media buying, or a similar role
Proficiency in media planning and buying tools and software
Expertise in data analysis and reporting tools (Google Analytics 4, Google Data Studio, etc.)
Familiarity with UxCam or similar product analysis partners
Experience with A/B testing methodologies
Strong understanding of marketing attribution models
Solid understanding of target audience demographics and market research techniques
Strong analytical and problem-solving skills
Strong data-driven decision-making skills
Excellent communication and presentation skills

Nice To Haves

Demonstrate your entrepreneurial, hustling, and energetic spirit
Prove your ability to take full ownership of your role without the need to be micromanaged
Conduct proper research about AlGooru prior to your interviews with us; we love people who already know about us.
Be extra organized… like extra…

Responsibilities

Strategizing and executing digital campaigns to recruit and activate customers across all stages of the sales funnel (new user acquisition, current user activation, optimizing drop-offs), and achieving overall sales targets.
Optimizing campaigns for maximum return on investment (ROI) by analyzing data and implementing data-driven strategies.
Leading the development and execution of a comprehensive measurement framework to track campaign performance and measure success against KPIs.
Develop data-driven performance marketing strategies aligned with overall business goals.
Plan, execute, and manage paid advertising campaigns across various digital channels (Search Engine Marketing (SEM), Display Advertising, Social Media Advertising, etc.).
Conduct A/B testing to optimize campaign elements for improved performance (targeting, messaging, creatives).
Collaborate with the creative team to ensure consistent brand messaging across campaigns.
Implement and maintain a robust measurement framework to track campaign performance.
Analyze campaign data to identify trends, opportunities for improvement, and areas for optimization.
Regularly generate reports to communicate campaign performance to stakeholders, including key performance indicators (KPIs) and return on ad spend (ROAS).
Translate data insights into actionable recommendations to improve campaign performance.
Continuously monitor campaign performance and make adjustments as needed to optimize results.
Identify and troubleshoot campaign issues to ensure smooth campaign delivery.
Stay up-to-date on industry trends and best practices in performance marketing.