Senior Media Buyer
About The Position
HairClub is seeking a highly tactical, hands-on Senior Media Buyer responsible for planning, executing, and optimizing large-scale performance marketing campaigns across search, social, streaming television, and advanced digital targeting platforms . This role manages $1M–$3M in monthly media spend (non-negotiable requirement) and requires deep experience in direct response media buying, lead generation funnels, and AI-driven campaign optimization . This is not a strategy-only role . The ideal candidate is a daily platform operator who actively builds campaigns, adjusts bids, analyzes performance data, and continuously tests and optimizes campaigns across multiple channels. This position is fully in-office in Boca Raton, Florida with a hybrid work schedule Monday-Wednesday in office and Thursday-Friday remote. Remote only candidates will not be considered.
Requirements
- 5+ years of digital media buying experience
- Demonstrated experience managing $1M–$3M+ in monthly advertising spend (required)
- Strong expertise across: Google Ads Meta Ads Manager Microsoft Advertising
- Experience running high-volume lead generation campaigns
- Experience managing multiple performance channels simultaneously
- Strong analytical and optimization skills
- Advanced Excel / data analysis capabilities
- Experience with programmatic video or OTT buying platforms is strongly preferred
- Experience working with: Google Analytics Google Tag Manager
- Understand: Conversion tracking implementation Attribution models CRM integration for lead quality analysis
Nice To Haves
- Google Skillshop Certifications (Search, Display, Measurement)
- Meta Blueprint Certification
- Additional analytics or performance marketing certifications are a plus.
Responsibilities
- Manage and optimize paid search campaigns across: Google Ads Microsoft Advertising
- Building and managing large-scale campaign structures
- Keyword research, expansion, and search term optimization
- Negative keyword management
- Geo-targeted and local acquisition campaigns
- Competitor conquest campaigns
- Bid strategy management (Target CPA, ROAS, Max Conversions)
- Develop and manage targeted streaming TV advertising campaigns across Connected TV platforms including:
- Programmatic CTV platforms
- OTT and streaming network inventory
- Audience-targeted television placements
- Audience segmentation and targeting strategy
- Geo-targeted streaming campaigns aligned with clinic markets
- Frequency and reach optimization
- Cross-channel attribution analysis between TV and digital channels
- Integration with retargeting campaigns across search and social
- Daily campaign performance monitoring
- Budget allocation and pacing management
- Cost-per-lead (CPL) optimization
- A/B testing of creative, audiences, and landing pages
- Funnel performance analysis from click to consultation
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
501-1,000 employees
