Senior Marketing Specialist

Clinisys•Morrisville, NC

7d•Hybrid

About The Position

The Senior Marketing Specialist – Regional Marketing, North America develops, implements, manages, and executes regional marketing plans that strengthen product brands, generate leads, build sales pipeline, retain customers, and increase brand awareness across North American markets. The role connects event strategy, cross-functional management, and marketing execution, optimizing regional content, campaigns, and assets for events, tradeshows, and customer programs. Activities support the global marketing strategy and company growth goals, while reinforcing the corporate brand. This is an in-office role based in the Raleigh, North Carolina area, currently requiring three days per week in the office. The position manages integrated campaigns across the customer journey and supports regional events, tradeshows, demand generation, lead management, brand alignment, digital asset management, and cross-functional collaboration. It measures and optimizes campaign and event performance, manages allocated marketing spend, and applies market and customer insights to improve commercial results. The role also uses AI-enabled tools and workflows to improve content creation, targeting, campaign execution, and performance optimization, while ensuring outputs meet brand, regulatory, and data privacy standards. The role operates in a fast-paced, global, AI-enabled marketing environment and requires compliance with FDA Quality System Regulation (QSR), ISO 13485, and other applicable international regulatory requirements. Clinisys expects colleagues to work confidently with AI-enabled tools and adapt as technologies evolve. New employees must attend or travel to a designated Clinisys office on their first day for onboarding activities.

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
3–5 years of experience in marketing communications and campaign creation.
Proficiency with Microsoft PowerPoint, Excel, Teams, and SharePoint.
Demonstrated experience working in a corporate or agency environment.
Experience supporting or coordinating tradeshows, customer events, or conferences.
Experience working cross-functionally with sales, product, and marketing teams to execute multi-channel campaigns and go-to-market initiatives.
Experience in regional marketing focused on content generation, lead generation, awareness campaigns, and supporting product launches, releases, end-of-life, or end-of-sale activities.
Experience with CRM and marketing automation platforms such as HubSpot or Salesforce for campaign execution, lead management, and performance tracking.
Experience analyzing campaign performance metrics and using data to inform optimization decisions.
Ability to manage multiple high-priority projects in a fast-paced, deadline-driven, matrixed, cross-functional environment.
Strong attention to detail and commitment to quality, accountability, responsiveness, openness to feedback, and continuous learning.
Analytical thinking and ability to support performance-driven initiatives and develop solutions that drive business results.
Ability to communicate in written, verbal, and presentation formats to multiple audiences.
Ability to manage timelines and cross-functional dependencies for campaign and event deliverables.
In-depth understanding of marketing and sales funnels, conversion performance, and marketing’s contribution to revenue.
Familiarity with AI-assisted tools for content creation, campaign execution, or productivity workflows.
Ability to evaluate AI-generated outputs for accuracy and brand alignment, and willingness to adopt new digital tools and workflows.

Nice To Haves

Multi-channel healthcare B2B lead generation experience.
Experience with SaaS and cloud-based solutions.
Ability to communicate with and present to clinical and technical experts and leadership.
Experience with laboratories, medical devices, or healthcare information systems.
Experience with event-driven pipeline generation strategies before, during, and after events.

Responsibilities

Develop and execute multi-channel regional marketing programs across the customer journey, including campaigns, website and social promotions, press releases, promotional materials, advertisements, webinars, events, prospect lists, and customer communications.
Establish market-based tactics and SMART success measures for integrated campaigns that support sales and North American market efforts.
Lead and support marketing initiatives for tradeshows, regional events, and customer programs.
Develop and align event-related content, messaging, and campaign assets, and integrate event activities into demand generation strategies.
Manage lead capture, nurturing, and coordination to support sales and marketing best practices and business growth.
Ensure regionally developed materials align with corporate image, positioning, and messaging across products, campaigns, events, and other channels.
Ensure materials follow internal review processes and QARA regulations and are reviewed by digital marketing for brand alignment.
Perform duties in compliance with FDA QSR, ISO 13485, and other international regulatory requirements applicable to Clinisys.
Organize and maintain multimedia assets in Brand Central and approvals in Files Hub, ensuring assets are tagged, version-controlled, and accessible to global teams.
Collaborate with global digital marketing, regional marketing, and go-to-market teams, and align with sales, product, and business development on campaign direction and deliverables.
Measure campaign, advertising, event, and tradeshow effectiveness, including engagement, lead generation, and pipeline contribution.
Optimize funnel performance, analyze results and ROI, forecast and track activities, and provide input on plan adjustments.
Manage allocated marketing spend in line with growth and business strategy, evaluating and adjusting spending based on business impact.
Use data and analytics to develop evidence-based strategies that improve commercial performance and customer engagement.
Monitor competitive positioning and market conditions, using insights to recommend ways to strengthen the brand and campaigns.
Build customer relationships, improve customer satisfaction and NPS, create demand, and improve regional market understanding.
Use AI tools to accelerate content creation, campaign execution, and performance optimization, including generating and testing creative variations.
Use AI-driven insights and CRM or marketing automation platforms to improve targeting, segmentation, lead scoring, pipeline visibility, and campaign performance.
Develop repeatable AI-assisted workflows and test, adopt, and support AI tools in creative workflows; share learnings and best practices.
Apply AI responsibly, ensuring content accuracy and appropriateness and compliance with brand, regulatory, and data privacy standards.
Manage timelines and cross-functional dependencies for event and campaign deliverables, ensuring accountability and on-time execution.