Senior Marketing Specialist

University of Wisconsin Madison•Madison, WI

12d

About The Position

The Wisconsin Union is seeking a creative, analytically minded Senior Marketing Specialist to manage and integrate key marketing functions across membership acquisition, content management, specialized projects, events, and brand strategies. The role works with the Marketing Associate Director and experts within Wisconsin Union departments to improve the organization’s ability to reach and engage target audiences and elevate its visibility in the community. The ideal candidate is a marketing generalist with a strong grasp of marketing, from brand management to analytics, and the ability to translate strategy into compelling content and measurable outcomes. The position is in the Wisconsin Union’s Strategy & Support, Integrated Marketing and Communications department. The starting salary is $60,000 and is negotiable based on experience and qualifications. The position offers a comprehensive benefits package, including generous paid time off, competitively priced health, dental, vision, and life insurance, tax-advantaged savings accounts, and participation in the Wisconsin Retirement System pension fund.

Requirements

At least 5 years of professional experience in full-lifecycle campaign management, specifically focused on marketing campaigns and impact analysis.
Experience with marketing automation platforms such as Eloqua, HubSpot, Marketo, or equivalent software to develop and implement marketing plans.
Proven success in lead generation, including the ability to design and execute strategies that drive leads and revenue growth.
Account management experience.
Ability to develop partnerships with unit managers and understand their operations and financial status.
Ability to develop and implement strategic marketing communications plans and evaluate their effectiveness.
Knowledge of marketing, market research, advertising, graphic design, website development, video and digital marketing, and print production.
Demonstrated track record in writing marketing copy and creating marketing materials.
Skill in using digital metrics and performance data to optimize marketing effectiveness and return on investment.

Nice To Haves

Previous experience supervising or mentoring junior staff members.
Experience with analysis tools such as PowerBI or Tableau.
Experience marketing in a higher education environment.
Bachelor’s degree preferred.

Responsibilities

Collect, analyze, prepare, summarize, and disseminate data and trends relevant to ongoing or future marketing activities.
Develop, implement, and disseminate marketing materials through various communication mediums using appropriate technologies and techniques.
Develop, implement, and maintain strategic marketing plans based on research and established strategies.
Manage and integrate marketing functions across membership acquisition, content management, specialized projects, events, and brand strategies.
Work with the Marketing Associate Director and experts within Wisconsin Union departments to reach and engage target audiences and elevate brand visibility.
Evaluate marketing communications effectiveness and use digital metrics and performance data to optimize marketing effectiveness and return on investment.
Design and execute lead-generation strategies that drive leads and revenue growth.