Senior Marketing Specialist

Tribal Health•Scottsdale, AZ

19h•Onsite

About The Position

The Senior Marketing Specialist independently plans, develops, executes, and evaluates marketing initiatives that strengthen the Company’s brand, support business development and recruiting priorities, and advance organizational objectives. The role combines hands-on content creation and campaign execution with proactive planning, creative problem-solving, cross-functional coordination, and measurable accountability for results. It manages marketing communications, digital channels, collateral, conferences, and community outreach while identifying opportunities to improve effectiveness. The position requires sound judgment, initiative, flexibility, and the ability to translate leadership direction into completed work without frequent oversight. The specialist collaborates with internal teams and external partners and seeks appropriate approval for significant expenditures, sensitive communications, and decisions beyond delegated authority. Responsibilities span marketing collateral and brand communications; routine website management and analytics; social media strategy and content; community engagement; conference planning and execution; digital advertising, search, and email marketing; and marketing planning, reporting, and collaboration. The specialist maintains organized schedules, approvals, deliverables, vendor commitments, and approved brand assets; develops performance dashboards and recommendations; and coordinates projects across Business Development, Recruiting, Operations, clinical teams, and leadership. The role requires a bachelor’s degree in marketing or a closely related field with substantial marketing coursework, and at least four years of progressively responsible professional marketing experience. Five to seven years is preferred. The position is based onsite in Scottsdale, Arizona. Tribal Health states that it is an equal opportunity employer and gives preference to qualified Native American candidates in accordance with federal law.

Requirements

Bachelor’s degree in marketing, or a closely related field with substantial marketing coursework.
At least four years of progressively responsible professional marketing experience, including independent campaign and project planning, execution, and evaluation.
Experience using website content management systems, social media platforms, web analytics, Google Ads, SEO tools, and email marketing platforms.
Strong writing, editing, organizational, project management, and interpersonal communication skills.
Ability to manage multiple priorities, coordinate with stakeholders, meet deadlines, and maintain confidentiality in a healthcare environment.
Accountability, sound judgment, initiative, and reliable follow-through, including the ability to advance responsibilities and complete assignments accurately and on time without frequent direction or oversight.
Ability to communicate positively and effectively with colleagues, candidates, clients, community partners, and other stakeholders.
Ability to develop original ideas while remaining collaborative, responsive to direction, and willing to revise or discontinue approaches based on organizational needs.

Nice To Haves

Five to seven years of progressively responsible professional marketing experience.
Experience supporting healthcare organizations, Tribal communities, rural healthcare settings, or culturally diverse audiences.
Experience coordinating conferences, sponsorships, community events, and marketing campaign reporting.

Responsibilities

Create and maintain marketing collateral, presentations, event materials, and reusable branded templates; coordinate accuracy reviews, approvals, version control, and distribution.
Manage routine website content updates, coordinate technical changes, monitor analytics, and recommend content and usability improvements.
Maintain a channel-specific social media strategy and publishing calendar; create and publish content, monitor interactions, route sensitive inquiries, and report performance.
Develop accessible content and messaging about healthcare, staffing, and consulting services for clients, candidates, and partners.
Develop and maintain an annual community engagement plan and coordinate community events, educational activities, sponsorships, outreach materials, logistics, and follow-up.
Plan and coordinate conferences, exhibits, sponsorships, and speaking engagements, including budgets, timelines, logistics, participation, lead capture, follow-up, expenditure tracking, and outcome evaluation.
Manage approved digital advertising campaigns, including audiences, keywords, creative, landing pages, conversion tracking, and budget pacing; evaluate results and recommend improvements.
Develop and maintain SEO initiatives, including keyword research, website content, metadata, internal linking, local search visibility, and organic search performance.
Develop segmented email campaigns and newsletters, test content, maintain approved contact practices, and monitor campaign metrics.
Coordinate external marketing agencies and vendors as needed, monitoring deliverables, spending, and results.
Evaluate marketing technologies, automation, and AI-assisted tools for efficiency while protecting confidential information, verifying accuracy, and following Company policies.
Develop and maintain a monthly marketing performance dashboard and provide quarterly recommendations for improvement.
Lead approved marketing initiatives from concept through planning, execution, follow-up, and evaluation; communicate progress and seek approval for decisions outside delegated authority.
Recommend marketing plans and campaign priorities aligned with Company strategy, service offerings, audience needs, and growth opportunities; translate approved priorities into an integrated marketing calendar and actionable plans.
Coordinate cross-functional projects, secure stakeholder input, and maintain accountability for completion.
Maintain organized project schedules, approvals, deliverables, vendor commitments, and a current library of approved brand assets and collateral.
Prepare cost estimates and resource recommendations, evaluate vendor proposals, and monitor spending against approved budgets.
Monitor industry developments, audience needs, competitor activity, and emerging marketing practices to identify opportunities.
Handle sensitive information appropriately and represent the Company professionally and respectfully.