Senior Marketing Specialist

BillionToOne

51d

About The Position

As a Senior Marketing Specialist at BillionToOne, you will help bring marketing programs to life across channels. You will own day-to-day marketing campaign execution, manage customer-facing collateral, coordinate projects and workflows, and help ensure high-quality work moves efficiently from concept through launch. The role suits an organized, detail-oriented marketer who can manage multiple projects, work with creative and cross-functional partners, build email campaigns, proof customer-facing assets, and develop social content. You will work closely with the Marketing team and other cross-functional partners, gaining broad experience across marketing channels at a fast-growing healthcare company. The position may be remote or based in BillionToOne’s Menlo Park or Union City, California offices, and reports to the Marketing Operations Manager.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
3–5+ years of experience in marketing, marketing operations, campaign management, communications, or a related role.
Strong organization, exceptional attention to detail, and demonstrated ability to manage multiple projects and deadlines simultaneously.
Experience executing marketing campaigns across channels such as email, social media, digital advertising, and/or web.
Experience managing social media channels and developing social content for a brand or organization.
Excellent analytical skills for interpreting and applying campaign insights.
Strong written and verbal communication skills, with excellent proofreading and quality-control instincts.
Comfort working with marketing technology, project management, and content management tools.
Strong project management skills and the ability to proactively drive work forward across multiple stakeholders.
Comfort operating in a fast-paced environment where priorities can evolve quickly.
Resourceful, collaborative, low-ego team player willing to help wherever needed.

Nice To Haves

Experience with Salesforce, Customer.io, Sequel.io, HubSpot, Marketo, Asana, Sprout Social, or similar tools.
Healthcare, diagnostics, biotech, medtech, or other regulated-industry experience.

Responsibilities

Support lifecycle and integrated campaigns across email, webinars, SMS, direct mail, digital advertising, web, social, and sales channels, including product launches and newsletters.
Build, test, and deploy campaigns and automations, coordinating audiences, segmentation, personalization, content, tracking, and quality assurance.
Support targeted programs such as A/B tests, nurture campaigns, account-based marketing, and executive outreach; coordinate execution and document learnings.
Monitor and report campaign performance and program health, identifying opportunities to improve engagement and conversion.
Manage customer-facing marketing collateral to keep materials current, accurate, organized, and accessible to internal teams.
Coordinate production, printing, inventory, and distribution of brochures, flyers, sales collateral, event materials, and other customer-facing assets.
Manage collateral updates and rollouts across relevant teams and channels, ensuring outdated materials are retired.
Maintain organized content libraries and processes so Sales and other internal teams can find and use approved materials.
Own day-to-day execution of BillionToOne’s social media channels, translating broader brand and communications strategy into an engaging, consistent social presence.
Develop and maintain the social content calendar with the Marketing team and other stakeholders.
Draft, coordinate, schedule, and publish social content related to company news, product updates, scientific milestones, events, thought leadership, and employee stories.
Monitor social channel performance and audience engagement, report key metrics, and apply learnings to improve content.
Support Marketing team project and workflow management by maintaining timelines, trackers, approvals, deliverables, and clear ownership.
Identify opportunities to streamline recurring processes and improve how the team organizes and executes work.

Benefits

Multiple medical benefit options, with employee premiums paid 100% for select plans and dependent coverage up to 80%.
16 weeks of paid Family Bonding Leave at 100% for eligible employees.
Supplemental fertility benefits coverage.
Retirement savings program with a 4% company match.
Paid time off that increases with tenure.
Competitive base pay, equity options, and a corporate bonus program.
Latest hardware, including laptops, lab equipment, and facilities.
Daily on-site lunches from local eateries.
On-campus amenities including a state-of-the-art gym and restaurant.
Free on-site EV charging compatible with all EVs, including Tesla.
Free healthcare options.