Senior Marketing Specialist
About The Position
KTVN 2 News Nevada in Reno, Nevada, seeks an experienced Marketing Specialist to service established clients and develop new business. The role focuses on growing revenue through advertising sales, including television and digital marketing plans, and maintaining strong relationships with advertisers, agencies, and station teams. Candidates should have a track record of increasing revenue and generating new business, preferably in media and/or digital. A minimum of three years of broadcast television or marketing sales experience is required. The position requires professional conduct, strong communication and public-speaking skills, and the ability to manage negotiations.
Requirements
- A minimum of 3 years of broadcast television or radio marketing sales experience.
- Maintain a professional appearance and manner.
- Ability to market and sell TV and digital marketing plans to businesses.
- Excellent oral and written communication skills.
- Strong public-speaking skills.
- Ability to direct and contain all elements of negotiation.
- A track record of increasing revenue and generating new business; media and/or digital experience preferred.
Nice To Haves
- Bachelor’s degree in marketing, advertising, or a related field is preferred.
- Experience generating new business in media and/or digital.
Responsibilities
- Service existing advertising accounts and develop new local business accounts.
- Manage the orderly flow of information to and from advertisers, agencies, and the station.
- Obtain the largest percentage of advertising buys possible.
- Prepare and deliver major presentations to advertisers and agencies, including station and market research, ratings, graphs, one-sheets, vendor presentations, digital services, and other sales tools.
- Bring new agency and direct accounts to the station.
- Complete timely account paperwork, including orders, avails, and client correspondence.
- Communicate daily with traffic, production, sales assistants, and sales management to expedite client needs.
- Participate in station training and follow up with research and independent studies to assimilate information.
- Monitor and study competitive media to stay current with the market.
- Report market and account status to management as required.
- Generate revenue to meet station and Marketing Specialist budgetary requirements.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
