Senior Marketing Specialist

Edison House•Salt Lake City, UT

14d

About The Position

Edison House is seeking a hands-on, individual-contributor Senior Marketing Specialist to execute marketing for its memberships, private events, and restaurants. The specialist builds campaigns, manages creative production, and measures results, owning paid media, email marketing, referral and win-back programs, the creator/influencer program, websites, search presence, and marketing reporting. The role focuses on generating a steady, growing flow of new membership, event, and dining leads. Strategy is set in collaboration with the CEO, while the specialist carries out the work directly. The position reports to the CEO and works with creative and paid media agency partners and the Membership, Private Events, and Food & Beverage teams. The specialist manages important strategic and resource relationships, deploys and optimizes a large marketing budget across multiple channels, and manages the success of marketing efforts. Edison House is a private social club in downtown Salt Lake City with a 30,000-square-foot clubhouse featuring two restaurant concepts, four bars, a workout facility, private event space, a concert venue, and a rooftop pool. The position is listed as full-time and on-site/hybrid in Salt Lake City, Utah. Some evening and weekend availability may be needed around launches, events, and shoots. Finalists will complete a short, paid work sample reviewing an ad account, identifying three fixes, creating three ads from raw photos, and explaining how they would test them.

Requirements

At least 4 years of marketing experience, including personally running Google and Meta paid campaigns.
A portfolio showing creative work personally produced and the results of the campaigns in which it ran.
Working comfort with CRM and email tools; HubSpot is a plus.
Working comfort with Google Analytics, Meta Ads Manager, and Google Ads.
Working skill with design and video-editing tools such as Adobe, Canva, CapCut, or similar.
Standard technological proficiency, including Microsoft Suite.
Ability to work some evenings and weekends around launches, events, and shoots.
Proficiency with modern marketing tools, including HubSpot and AI, and awareness of appropriate and inappropriate uses of these technologies.
Clear, direct writing and a feel for the Edison House brand.
Ability to execute independently as a team of one and work effectively with outside partners.

Nice To Haves

Experience in hospitality, restaurant, or membership marketing.
Experience serving as the entire marketing function at a small company.
HubSpot experience.

Responsibilities

Build, launch, and optimize Google and Meta campaigns weekly, measuring results against new members, event bookings, and restaurant covers.
Test audiences, offers, and creative, and shift advertising spend toward what performs well.
Create ads, short-form video, and copy.
Manage social media accounts, including posting, planning, and audience engagement.
Brief agency partners on larger shoots and campaigns, and review their work for brand alignment.
Run outbound email marketing for memberships, private events, and restaurants.
Run the creator program, including creator visits and creator nights.
Grow Juniper reservations and build a list of diners for future outreach.
Maintain websites and the Google profile, and grow visibility in search and AI search.
Collaborate with Sales to maintain CRM hygiene and ensure every lead source is captured and routed to the appropriate team.
Maintain accurate tracking and attribution across channels, review results, explain what happened and why, and determine next steps.
Review reports and data weekly and optimize budgets accordingly.
Manage agency partner expectations and help ensure high-quality content is delivered on time.