Senior SMC Marketing Specialist (Paid Media)
About The Position
Snap Inc. is seeking a Senior Marketing Specialist, Paid Media to join its global Small and Medium Customers (SMC) organization. The role is suited to a data-driven B2B marketer with hands-on experience running global campaigns, testing audiences and creative, and optimizing for qualified accounts, meetings, pipeline, monthly active users or advertisers, and return on ad spend (ROAS). The specialist will set up, execute, and optimize paid social and display campaigns to generate qualified Medium advertiser demand for Business Development (BD). The role involves daily campaign monitoring, budget management, experimentation, cross-functional collaboration, conversion measurement, reporting, and data-driven recommendations to improve campaign performance and investment decisions. The position also identifies market and platform expansion opportunities and keeps current with industry trends and technical updates. Snap follows a “default together” approach, with team members expected to work in an office 4 or more days per week. The position is eligible for equity in the form of RSUs. U.S. annual base salary ranges are $118,000–$176,000 in Zone A (CA, WA, NYC), $112,000–$167,000 in Zone B, and $100,000–$150,000 in Zone C.
Requirements
- Bachelor’s degree or equivalent years of experience.
- At least 5 years of hands-on experience managing digital media campaigns, preferably at a technology company or digital agency.
- Strong hands-on campaign setup, audience targeting, budget management, and optimization skills.
- Understanding of CAPI, conversion signals, and measurement, with the ability to explain results and recommend changes.
- Strong understanding of digital marketing principles, techniques, best practices, and KPIs.
- Excellent analytical skills, including the ability to interpret data, draw actionable insights, and make data-driven decisions.
- Ability to adapt to changing priorities and comfort with ambiguity.
- Detail-oriented, with strong organizational and project management skills and the ability to manage multiple campaigns and projects simultaneously.
- Effective communication and collaboration skills, including the ability to work cross-functionally.
- Creative thinking and problem-solving abilities to drive continuous improvement and innovation in digital marketing strategies and tactics.
- Proven track record of driving results and achieving performance goals through digital media initiatives.
- Advanced understanding and strong familiarity with advertising platforms including Google, Meta, TikTok, Snapchat, and LinkedIn.
- Strong analytical skills and comfort with Microsoft Excel.
Nice To Haves
- Experience in B2B marketing.
- Experience executing global digital media campaigns.
- Familiarity with conversion tracking and tag management.
- Passion for change, Snapchat, and creativity.
Responsibilities
- Set up, execute, and optimize campaigns across paid social and display channels to generate qualified Medium advertiser demand for BD.
- Monitor campaigns daily, manage budgets, and recommend improvements to targeting, bidding, and spend.
- Run A/B experiments across audiences, creative, formats, and platform features to improve performance.
- Partner with Content, Design, Lifecycle Marketing, and BD to connect paid campaigns with relevant creative, retargeting, and follow-up.
- Work with Engineering and Data Science to improve conversion tracking and use CAPI signals for campaign optimization.
- Produce weekly performance reports covering qualified accounts, completed BD meetings, pipeline, and campaign efficiency.
- Use attribution, incrementality testing, ROAS, and marginal ROAS to guide optimization and investment recommendations.
- Identify opportunities for market and platform expansion, including tests across emerging channels.
- Stay current on industry trends, technical updates, and best practices.
Benefits
- Paid parental leave.
- Comprehensive medical coverage.
- Emotional and mental health support programs.
- Compensation packages that provide an opportunity to share in Snap’s long-term success.
- Equity in the form of RSUs.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
