Senior SMC Marketing Specialist (Paid Media)

Snap Inc.•Palo Alto, CA

1d•$100,000 - $176,000•Onsite

About The Position

Snap Inc. is seeking a data-driven B2B marketer to join its global Small and Medium Customers (SMC) organization as a Senior Marketing Specialist, Paid Media. The role manages global paid campaigns designed to generate qualified Medium advertiser demand for Business Development and optimize outcomes such as qualified accounts, meetings, pipeline, monthly active users or advertisers, and return on ad spend. The specialist sets up and optimizes paid social and display campaigns, manages budgets and experiments with audiences, creative, formats, and platform features. The role works cross-functionally with Content, Design, Lifecycle Marketing, Business Development, Engineering, and Data Science to connect advertising with relevant creative and follow-up, improve conversion tracking, and use CAPI signals for optimization. It also produces weekly performance reporting and uses attribution, incrementality testing, ROAS, and marginal ROAS to guide campaign investment and optimization. Snap follows a “default together” approach, expecting team members to work in an office 4+ days per week. The role is eligible for equity in the form of RSUs. U.S. base salary ranges vary by pay zone: Zone A (CA, WA, NYC), $118,000–$176,000 annually; Zone B, $112,000–$167,000 annually; and Zone C, $100,000–$150,000 annually. Starting pay depends on job-related skills, experience, qualifications, work location, and market conditions.

Requirements

Bachelor’s degree or equivalent years of experience.
5+ years of hands-on experience managing digital media campaigns, preferably at a technology company or digital agency.
Strong hands-on campaign setup, audience targeting, budget management, and optimization skills.
Understanding of CAPI, conversion signals, and measurement, with the ability to explain results and recommend changes.
Strong understanding of digital marketing principles, techniques, best practices, and KPIs.
Excellent analytical skills, including the ability to interpret data, draw actionable insights, and make data-driven decisions.
Ability to adapt to changing priorities and comfort with ambiguity.
Detail-oriented, with strong organizational and project management skills and the ability to manage multiple campaigns and projects simultaneously.
Effective communication and collaboration skills, including the ability to work cross-functionally.
Creative thinking and problem-solving abilities to drive continuous improvement and innovation in digital marketing strategies and tactics.
Proven track record of driving results and achieving performance goals through digital media initiatives.
Advanced understanding and strong familiarity with advertising platforms including Google, Meta, TikTok, Snapchat, and LinkedIn.
Strong analytical skills and comfort with Microsoft Excel.

Nice To Haves

Experience in B2B marketing.
Experience executing global digital media campaigns.
Familiarity with conversion tracking and tag management.
Passion for change, Snapchat, and creativity.

Responsibilities

Set up, execute, and optimize campaigns across paid social and display channels to generate qualified Medium advertiser demand for Business Development.
Monitor campaigns daily, manage budgets, and recommend improvements to targeting, bidding, and spend.
Run A/B experiments across audiences, creative, formats, and platform features to improve performance.
Partner with Content, Design, Lifecycle Marketing, and Business Development to connect paid campaigns with relevant creative, retargeting, and follow-up.
Work with Engineering and Data Science to improve conversion tracking and use CAPI signals for campaign optimization.
Produce weekly performance reports covering qualified accounts, completed Business Development meetings, pipeline, and campaign efficiency.
Use attribution, incrementality testing, ROAS, and marginal ROAS to guide optimization and investment recommendations.
Identify opportunities for market and platform expansion, including tests across emerging channels.
Stay current on industry trends, technical updates, and best practices.