REMOTE (INDIA)- Marketing Ops Manager

Marrina Decisions

7d•Remote

About The Position

Marrina Decisions is seeking an experienced and dynamic Senior Marketing Operations Manager to oversee process management, technology infrastructure, data and analytics, and brand compliance awareness. The role manages marketing operations and customer response processes, supports marketing plans and campaigns, and uses market trends and data to develop strategies that increase market share and customer demand. The position also coordinates work processes across operational departments, maintains service quality, resolves customer problems through training and reference materials, and keeps management informed through reports, presentations, analysis, and recommendations. It negotiates advertising, marketing, and promotions contracts and monitors internal costs and competitive pricing to develop pricing and discounting strategies.

Requirements

6–8+ years of industry experience in a Marketing Operations role.
Master’s degree in business administration and management.
Marketo certification.
Experience creating Marketo emails and Marketo templates and campaigns.
Experience designing email templates using HTML.
Exceptional interpersonal, communication, analytical, optimization, and problem-solving skills.
Ability to analyze and interpret data accurately.
Strong numerical, data analysis, and research skills.

Responsibilities

Manage staff, research, and develop marketing plans, maintain response operations, and maintain quality ratings.
Establish work schedules, assign employees, and provide backup to maintain customer response operations.
Establish and enforce service standards, train representatives, monitor calls, survey customers, and evaluate outcomes.
Train telemarketing service representatives to use reference manuals and dialogue guides, provide information, and answer questions to resolve customer problems.
Coordinate information and requirements with related operational departments and provide resources to business improvement teams to maintain work process flows.
Prepare reports and presentations, interpret information, and make recommendations to keep management informed.
Oversee brand data, analytics, and emerging market trends to develop strategies for increasing market share.
Plan, direct, and coordinate marketing policies and programs to increase customer interest and demand for products and services.
Negotiate contracts for advertising, marketing, and promotions.
Monitor internal costs and competitive pricing to develop pricing and discounting strategies.