Marketing Specialist, Marketing Ops & Trafficking

Plymouth Rock Assurance • Woodbridge Township, NJ

3d • $70,000 - $90,000

About The Position

The Marketing Specialist, Marketing Operations & Trafficking ensures that paid media campaigns are set up, trafficked, tracked, and reconciled accurately and on time. As part of the Integrated Media team, the Specialist supports Buyers and Managers across all channels. The role builds consistent processes for campaign setup, creative and tag management, tracking, and billing, and partners closely with Creative, MarTech, Data & Analytics, and IT.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• At least 2 years of experience in marketing operations, ad operations, campaign trafficking, or a related role.
• Familiarity with ad servers, tag management, and digital advertising platforms.
• Proficiency in Excel and Google Sheets.
• Exceptional attention to detail and ability to manage multiple deadlines and priorities in a fast-paced environment.
• Strong troubleshooting skills and a proactive approach to identifying and resolving issues.
• Clear written and verbal communication and a collaborative working style.

Nice To Haves

• Google Campaign Manager experience is preferred.
• Experience in insurance or other regulated financial services.
• Experience with billing or invoice reconciliation.

Responsibilities

• Set up and traffic campaigns across media channels, including creative assets, tags, and tracking, according to approved plans and deadlines.
• Test and quality-assure campaigns, links, tracking parameters, and creative specifications before and after launch to confirm accurate delivery and attribution.
• Maintain consistent campaign naming conventions, UTM parameters, and tracking standards so data flows accurately to reporting and analytics.
• Work with Creative and Buyers to manage asset requests, specifications, versions, and timelines.
• Support insertion orders, purchase orders, invoice review, and spend reconciliation in partnership with Finance; flag and resolve discrepancies.
• Assist with campaign reporting, dashboards, and data pulls to support Buyers, Managers, and Analytics.
• Document workflows, identify opportunities to automate or streamline processes, and help implement team best practices.
• Administer and support the team's marketing operations tools, such as ad servers, tag management, and workflow or project management platforms.
• Coordinate with agencies, publishers, and platforms on campaign setup, specifications, and troubleshooting.
• Partner with MarTech, Data & Analytics, Creative, Finance, and Compliance to keep campaigns operating smoothly.

Benefits

• Four weeks of accrued paid time off, eight paid national holidays per year, and two floating holidays.
• Low-cost health insurance options with coverage beginning on Day 1, including medical, dental, and vision.
• Annual 401(k) employer contribution.
• Free onsite gym and health center at the Woodbridge location.
• Professional development resources, including LinkedIn Learning and licensure assistance.
• Health and wellness program and fitness reimbursements.
• Paid family leave options, including paid parental leave.
• Tuition reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level